Alternatives and Pros & Cons

Region:

Instead of going for a direct nation-wide expansion, NourishCo could consider expanding in
parts of India where business could thrive and grow. Since there is already a good distribution
network in the Southern states like Tamil Nadu and Andhra Pradesh, Rai could consider
neighboring states as a potential option. The cost of expansion from the south would be relatively
lower and it will be readily accepted by the people because of the brand name. NourishCo could
also consider hotter states like Rajastan and Gujurat. The product can be better marketed in such
areas as an on-the-go energy drink. While considering northern states, it would be much harder
to expand there, and there is a risk of product failure and incurring huge cost. If smart
investments are made after thorough evaluation of options, much cost can be saved and
expansion can be successfully achieved.

Flavours:

Localized flavours should be considered because they would get regional acceptance. People
prefer to choose the local flavours because they like the regional taste as well as they are used to
buying such flavours quite often. By this, NourishCo gets the opportunity to compete against
local players and gain more market share. The combination of flavours can be selected
depending upon the region and the preferred taste. Experiments can be done before finalizing it.
Using data from surveys, generic flavours can be chosen where their sales are on the rise.