WHAT IS STRENGTH IN SWOT ANALYSIS?

The strength of any business is a foundation that

helps them build upon. There are some strengths that
are controllable, and others that are dependent upon
outside sources such as fulfillment, freight movement,
and customer preferences. 

WHAT IS WEAKNESS IN SWOT ANALYSIS?

The most difficult area for any company to recognize
are their weaknesses. It’s difficult for many individuals
or organizations to look inward to discover areas
where they struggle, or where their business is
deficient.
 WHAT IS OPPORTUNITY IN SWOT ANALYSIS?
While strengths and weaknesses provide the
foundation to make improvements, opportunity is what
ultimately allows the company to expand and grow.

WHAT IS THREATS IN SWOT ANALYSIS?

A business threat is one that stands in your way for
progress. It can range from financial, structural,
competition, or technology. This is typically the most
difficult area to discover, simply due to the multiple
threats that exist which fall outside of the expertise of
the business stakeholders. 
 SWOT ANALYSIS IN INDIAN COSMETICS BY ONLINE SHOPPING
STRENGTH

1.GLOBAL MARKET:
a) E-COMMERCE IS THE PLATFORM WHICH HAS NO BOUNDARIES FOR SELLING AND BUYING THE INDIAN COSMETICS.
b) EVERYONE FROM ALL OVER THE WORLD CAN BE EXPOSED TO THESE KIND OF GLOBAL MARKET.
c) CONSUMERS MAY HAVE ALL THE COMMERCIAL PRODUCTS EASILY.
d) OTHER COUNTRIES CONSUMERS MAY ALSO HAVE THE CHANCE TO BUY THE INDIAN COSMETICS.
2.TIME SAVING:
e) TRANSACTION THROUGH INTERNET IS NO DOUBT VERY FAST.
f) IT SAVES TIME AND THERE IS NO TIME CONSTRAINTS.
3.PRICE/PRODUCT COMPARISON:
g) CONSUMERS CAN BE EASILY COMPARE THE PRICE AND PRODUCT OF INDIAN COSMETICS WITH OTHER
MANUFACTURING AND SELLING COMPANY.
h) THIS WILL HELP ME IN THE WAY OF FIXING THE PRICE TO THE SPECIFIC COSMETIC PRODUCTS IN THE PURPOSE OF
MORE PROFIT.
i) THERE IS NO CHANCE OF BARGAINING FOR MY PRODUCTS.
SWOT ANALYSIS IN INDIAN COSMETICS BY ONLINE SHOPPING
STRENGTH

4.OWN WEBSITE :
a) I CAN HAVE MY OWN WEBSITE TO SELL MY PRODUCTS SUCH AS INDIAN BASED COSMETICS.
b) I CAN DESIGN WEBPAGE FOR MY INDIAN COSMETICS.
c) I CAN OFFER FOR MY PRODUCTS TO MY CONSUMERS IN THE PURPOSE OF MORE PURCHASING THROUGH ONLINE.
5.UPDATES CONTROL:
d) THE UPDATES OF MY ONLINE STORE CAN BE CONTROLLED BY ADMIN.
e) THE INFORMATION OR ANY OTHER RAPID OFFERS CAN BE INTIMATED BY ADMIN.
6. FASTER BUYING PROCEDURE:
f) THE BUYING IS JUST A CLICK AWAY FROM THE SELLER.
g) NO PHYSICAL MOVEMENT IS REQUIRED, NO HUNTING OF RIGHT PRODUCT AT RIGHT PRICE IS TO DONE BY THE
CONSUMER THIS MAKE THE BUYING PROCESS FASTER.
7.FLEXIBLE TARGET MARKET SEGMENTATION:
h) THE SUCCESS OF BUSINESS DEPENDS ON RIGHT CHOICE OF SEGMENTATION .
i) TARGET MARKET SEGMENT HERE IN E COMMERCE IS FLEXIBLE CAN BE MODIFIED ANY TIME.
SWOT ANALYSIS IN INDIAN COSMETICS BY ONLINE SHOPPING
WEAKNESS
1.SECURITY:
a) SECURITY IS A BIGGEST CHALLENGE IN TO PROGRESS OF E COMMERCE.
b) CUSTOMER ALWAYS FOUND THEMSELVES INSECURE ESPECIALLY ABOUT THE INTEGRITY OF THE PAYMENT PROCESS.
2.FAKE WEBSITES:
c) MANY FAKE WEBSITES ARE AVAILABLE ON NET WHICH PROMISES BETTER SERVICE AND SECURE DEALING.
d) THESE WEB SITES CAN NOT ONLY DISGRACE ECOMMERCE BUT ALSO BRING BAD NAME TO ECOMMERCE.
3.FRAUD:
e) PERSONAL AND FINANCIAL DETAILS PROVIDED FOR TRADING PURPOSE ARE MISUSED BY HACKERS THEIR PERSONAL
UNDUE INTEREST.
4.FEWER DISCOUNTS AND BARGAINING:
f) HARDLY ONLINE BUSINESSES OFFER DISCOUNTS AND BARGAINING CANNOT BE POSSIBLE.
5.LONG DELIVERY TIMING:
g) THE TASK OF DELIVERY IS USUALLY OUTSOURCED, WHO DO NOT CARE ABOUT THE TIMING OF THE SELLER. THEY
PROVIDE THEIR SERVICES AS PER THEIR OWN CONVENIENCE.
h) SOME TIME THE DELIVERY TIME MAY EXTEND TO DAYS OR WEEKS WHICH ONE CANNOT WAIT FOR.
SWOT ANALYSIS IN INDIAN COSMETICS BY ONLINE SHOPPING
WEAKNESS

6.IMPOSSIBILITY OF PHYSICAL EXAMINATION :

a) PRODUCTS WHOSE CHOICE IS MERELY DEPEND ON ITS PHYSICAL CONDITION OF THE PRODUCT WITH NEED
PERSONAL TOUCH BEFORE SELECTION ARE NOT SUITABLE FOT E-COMMECE BUSINESS.
b) AS ONLINE PRODUCTS CANNOT BE TOUCHED, WEAR OR SIT ON THE PRODUCTS.

7.LIMITATION OF PRODUCTS:
c) ONLY A LIMITED NUMBER OF PRODUCTS CAN BE AVAILABLE.

8.LACK OF PERSONAL SERVICES:

d) PHYSICAL PRODUCTS CAN BE AVAILABLE BUT LACK IN PERSONAL SERVICES WHICH ARE INTANGIBLE.

9.LIMITED EXPOSURE:
e) IN DEVELOPING AREAS WHERE INTERNET IS NOT ACCESSIBLE WILL HAVE NO OR LITTLE EXPOSURE TO E COMMERCE.
 SWOT ANALYSIS IN INDIAN COSMETICS BY ONLINE SHOPPING
OPPORTUNITY
1.CHANGING TRENDS:
a) PEOPLE ARE VERY BRAND CONSCIOUS. THEY ARE INTERESTED IN BUYING BRANDED STUFF RATER THEN LOCAL. IF
SUCH STUFF IS AVAILABLE CROSS BORDER THEY WILL NOT MIND IT ORDERING THROUGH E-COMMERCE.
b) E- COMMERCE IS FAST AND EFFECTIVE EVEN FINANCIAL TRANSACTIONS CAN BE MADE FROM ANY PART OF THE
WORLD.
c) PEOPLE OF TOMORROW WILL FEEL MORE COMFORTABLE TO BUY PRODUCTS THROUGH INTERNET ONLY.
2.INCREASING NUMBER OF USER:
d) DAILY NUMBER OF INTERNET USERS IS INCREASING.
e) PEOPLE FEEL MORE COMFORTABLE TO SHOP ONLINE.
3.REGULAR GLOBAL EXPANSION:
f) E COMMERCE CAN BE OPERATED ANY WHERE ANY TIME WITHOUT ANY INTERRUPTION. IT ALWAYS HAS A SCOPE
OF EXPANSION.
g) ALL NEW POPULATION AND EXISTING POPULATION WHO ARE NOT THE USER OF E COMMERCE ARE THE TARGET
EXPANSION.
 SWOT ANALYSIS IN INDIAN COSMETICS BY ONLINE SHOPPING
OPPORTUNITY

4.HIGH AVAILABILITY (24 HOUR AND SEVEN DAYS A WEEK):

a) ALONG WITH EACH AND EVERY CLICK OF THE MOUSE BUSINESS IS IN OPERATION.
b) THOSE WHO ARE BUSY IN DAY TIME AND CANNOT SPARE TIME FOR THEM SELF, HAVE ALL THE OPPORTUNITY TO
SHOP AS PER THEIR CONVENIENT TIME EVEN DURING LATE NIGHT HOURS.

5.WIDE BUSINESS GROWTH:

c) E BUSINESS HAS WIDE SCOPE AND BROADER VISION TO GROW.
d) BUSINESS ALWAYS TOOK PLACE IN GAP.
e) GAP FILLING IS A NEVER ENDING PROCESS HENCE THE GROWTH OF BUSINESS IS ALSO NEVER ENDING PROCESS.

6.ADVERTISING:
f) ADVERTISING IS COST EFFECTIVE AS COMPARE TO CONVENTIONAL OFFLINE SYSTEM.
 SWOT ANALYSIS IN INDIAN COSMETICS BY ONLINE SHOPPING
THREATS

1.COMPETITORS:
a) ALONG WITH LOCAL COMPETITION, GLOBAL COMPETITION ALSO EXISTS.
b) COMPETITION IS INCREASING DAY BY DAY. BIG COMPANIES HAVE ALREADY ENTERED IN THIS FIELD.
c) THEY ARE MAKING PEOPLE HABITUAL AT THE COST OF THEIR COMPANIES.

2.CHANGES IN ENVIRONMENT, LAW AND REGULATIONS:

d) CHANGE IN TRENDS, FASHION AND FAD CAN DISTRESS E COMMERCE SIDE BY SIDE CHANGE IN LAW AND
REGULATIONS CAN ALSO AFFECT IT.

3.INNOVATION:
e) CUSTOMERS NOW A DAYS ARE ALWAYS IN A SEARCH OF INNOVATIVE PRODUCTS AND TECHNIQUE.
f) INNOVATION WILL ALWAYS WORK AS AN EXTRA BURDEN ON THE POCKET OF CONSUMER, BE EITHER IN PRODUCT,
PLACE, PROMOTION AND EVEN PRICE.
 SWOT ANALYSIS IN INDIAN COSMETICS BY ONLINE SHOPPING
THREATS

4.PRIVACY CONCERNS:
a) FEARS THAT INFORMATION CAN BE MISUSED LEAD TO SPAM E MAIL OR IDENTITY FRAUD.

5.NO DIRECT INTERACTION:

b) IN E COMMERCE THERE IS NO DIRECT INTERACTION BETWEEN CUSTOMER AND THE SELLER. THERE IS NO SCOPE
OF BARGAINING.
c) PEOPLE PREFER TO BUY PHYSICALLY AS COMPARE TO ONLINE TO EXPERIENCE PERSONAL FEEL.

6.FRAUD:
d) PERSONS USING UNFAIR MEANS TO OPERATE ECOMMERCE CAN DAMAGE THE CONFIDENCE AND FAITH OF
COMMON PEOPLE.
 SWOT ANALYSIS IN INDIAN COSMETICS BY SELECTED SHOWROOMS
STRENGTH

a) HIGH QUALITY MAN POWER RESOURCES

b) BRAND NAME

c) VAST RANGE OF PRODUCTS AND SERVICES

d) DISTRIBUTION CHANNEL

e) PROVIDING HIGH QUALITY PRODUCTS.

f) HAVING WIDESPREAD AVAILABILITY AND PROMOTION

 SWOT ANALYSIS IN INDIAN COSMETICS BY SELECTED SHOWROOMS
WEAKNESS

a) HIGHLY COMPETITIVE MARKET.

b) THREAT OF THE COMPETITORS ABOUT COPYING THE PRODUCT.

c) DIFFICULTY IN CREATING A HIGH-ADOPTION RATE.

d) HIGH ADVERTISING COST.

e) HIGH LEGAL AND CORPORATE EXPENSES.

f) HIGH SERVICE COST

g) USE OF HARD CHEMICALS

 SWOT ANALYSIS IN INDIAN COSMETICS BY SELECTED SHOWROOMS
OPPORTUNITY

a) BRAND GROWTH THROUGH INCREASED CONSUMPTION DEPTH

b) GROWTH IN BUSINESS OF BEAUTY SALOONS

c) ENTERING INTO THE COSMETIC AND SKIN-CARE INDUSTRY AT THE SAME TIME.

d) CREATING NEW VARIATIONS OF ANTI-SWEAT CREAM AT A FAST PACE TO MEET DIFFERENT SKIN

REQUIREMENTS AND CUSTOMER’S SENSUAL NEEDS.

e) MANUFACTURE ANTI-SWEAT BODY CREAMS.

f) GIVING SAMPLES OF CREAM FOR COMPARISON WITH OTHER FOUNDATIONS, CONCEALERS, FACE-

CREAMS FOR THE SUMMER.

g) ADVANCING THE CREAM TO A PRODUCT THAT PROTECTS THE SKIN FROM UV RAYS.
 SWOT ANALYSIS IN INDIAN COSMETICS BY SELECTED SHOWROOMS
THREATS

a) HIGHLY COMPETITIVE MARKET.

b) GLOBAL RECESSION.

c) DIFFERENCES IN TASTE AND PREFERENCES.

d) GOVERNMENT RULES AND LAWS.

e) HIGH PROMOTIONAL AND DEVELOPMENT COSTS.

f) PRICE COMPETITON FROM LOCAL AND MULTINATIONAL PLAYERS

g) AVAILABILITY OF CHEAP BEAUTY PRODUCTS

h) REPOTRS REGARDING PRESENCE OF LEAD IN LIPSTICKS