CHARCOAL CUPCAKE

MISSION AND VISION

Mission charcoal cupcake will aim to offer hygienically prepared,

high-quality and nutritious cupcakes and associated treats at a
competitive price, in order to meet the demand of our target
markets including middle to high-income groups, as well as tourists
and visitors.
Vision “to become the foremost provider of the unique charcoal
cupcake servings in a variety of tastes and menus, in that sector.”
 OBJECTIVE

1. Provide cupcakes you will want to eat over and over again, while also
maintaining a quality and attractive
2. To establish a business that people can enjoy.
 CHARCOAL CUPCAKE

• Charcoal cupcake is a small cake designed to serve one person, which

may be baked in a small thin paper or aluminum cup.
• It’s mix of batter with active charcoal in different flavors.
• Charcoal cupcake much more thrilling to eat and also this may help our
product much more attractive for the costumer.
 ACTIVATED CHARCOAL:
CHARCOAL: food grade
 PRODUCT:

• Charcoal cupcakes with different flavors, the strawberry charcoal cupcake,

vanilla charcoal cupcake and chocolate charcoal cupcakes so that the product
will be more interesting and delicious. The flavor will be mixed into the icing
that will be put on top of charcoal cupcake which perfectly combined to
Charcoal Cupcake.
 PRICING:

• 1 pcs Charcoal
6 pcs in 1 package 12 pcs in 1 package
cupcake
Cost: 110 Cost: 220
• Cost: 20.00
 VALUE PROPOSITION

• Offers unique flavored cupcakes

• Makes special ordered, delivery included, satisfaction guaranteed
• Provide a good quality of product
• Provide affordable and unique flavored cupcake
 MARKET:

Target market:
20%
Tourist -- 20%
Residents – 35% 45% Tourist
Residents
Students
Students – 45%
35%
 MARKETING STRATEGY

• List our business and products on yellow pages ads (local directories)
• Distribute our fliers
• Leverage on the internet (social media) to promote our charcoal cupcake
brands
• Encourage the use of Word of mouth marketing (referrals)
 GOALS

To build a successfull business that will stand time and become loved within the
community.

6-12 months: Complete shop and open

12-24 months: more baked goods, upgrade decors