Bianca Nicole D.

Liwanag

BA2101

The Entrepreneurial Mind

Task Performance

Milk-tea Shop in Balayan

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Key Partners Key Activities Value Propositions Customer Relationship Customer Segments

Buyer-supplier Production Diversity in flavors Personal assistance We chose mass

relationships to reliable Problem solving and sizes customer service market but we
supplies: we build Network New kind of milk- Our first customers focus on the
relationship with Marketing teas from other begin from our old group people
supplier places classmates, from 12 to 40
We also have a good Prices is cheaper schoolmates and years old
relationship with than other milk-tea acquaintances. (students and
reliable (milk-tea shop in the market workers)
company, tea company) (30%-50%) Channels
Key Sources Brand
Direct channel
Physical Use Sales force
Intellectual Customers come shop to
Human buy directly (buy less
Financial than 5 cups) or they can
purchase through
telephone and we will
deliver to them (if they
buy more than 5 cups)

Cost Structure Revenue Streams

Fixed Costs Periodicity: we chose recurring, every 2 months

Variable Costs Form of generation: asset sale milk-tea product
Pricing mechanism: fix list price and yield management