Professional Documents
Culture Documents
10
The market research department of Cola, Inc., has been given the
assignment of testing a new soft drink. Two versions of the drink are
considered—a rather sweet drink and a somewhat bitter one. A
preference test is to be conducted consisting of a sample of 64
consumers. Each consumer will taste both the sweet cola (labeled A) and
the bitter one (labeled B) and indicate a preference.
Conduct a test of hypothesis to determine if there is a difference in the
preference for the sweet and bitter tastes. Use the .05 significance level.
Step 1: State the null hypothesis and the alternate hypothesis.
H0: π = .50 There is no preference
H1: π ≠ .50 There is a preference
Step 5: Compute z, compare the computed value with the critical value, and
make a decision regarding H0
Note: There are 42 pluses. Since 42 is more than n/2 =64/2=32, we use formula
(18–2) for z:
Hypothesis:
H0: The population distribution of no-shows is the same or less for Atlanta
and Chicago.
H1: The population distribution of no-shows is larger for
Atlanta than for Chicago.
Decision Rule:
Reject H0 if: computed Z > critical Z
.05 level of significance = 1.65 critical Z
18-24
Rank the observations
from both samples as if
they were a single
group.
The Chicago flight with
only 8 no-shows had
the fewest, so it is
assigned a rank of 1.
The Chicago flight with
9 no-shows is ranked 2,
and so on.
The value of W is calculated for the Atlanta group and is
found to be 96.5, which is the sum of the ranks for the
no-shows for the Atlanta flights.
The computed z value (1.49) is less than 1.65, the null hypothesis is not
rejected. It appears that the number of no-shows is the same in Atlanta as in
Chicago.
Spearman’s coefficient of rank correlation reports the association
between two sets of ranked observations. The features are:
It can range from –1.00 up to 1.00.
It is similar to Pearson’s coefficient of correlation, but is based on
ranked data.
It computed using the formula:
Lorrenger Plastics, Inc., recruits management trainees and each trainee is given a score,
an expression of future potential ranging from 0 to 200, by the recruiter during the on-
campus interview. An applicant hired by Lorrenger then enters an in-plant training
program. At the completion of this program the recruit is given another composite
score (0 to 100). A higher score indicates more potential. Is there an association
between the on-campus and in-plant scores? The on-campus scores and the in-plant
training scores are on the table below:
Conclusion: