TYPES OF MEDIA

LESSON 4
ACTIVITY #4
 Answer the following questions based on the information learned or read from other

sources. Write your answers briefly but clearly.

1. How will you distinguish print media from broadcast media and new media?

2. What makes a particular media platform appealing and useful?

3. Why do young people prefer to use the Internet and other forms of new media over

traditional media?
ASSIGNMENT
1. What is print media? What are the different kinds of print media? Describe

each.

2. What is broadcast media? What are the different forms of broadcast media?

Describe each.

3. What is new media and its features?

4. What is the influence of media to people?

LET’S EXAMINE

Newspaper, magazine, television, radio, and the Internet are

some types of media that we use to complete our daily

activities.
PRINT MEDIA
PRINT MEDIA

 Refers to paper publications such as books, newspapers, magazines, journals,

newsletters, and other materials that are physically printed on paper.

 Some forms have digital versions and are available for download through

applications or websites.
1. BOOK

 Reading material that can be fictional or nonfictional.

 Students use books in school as reference materials, such as

almanac, dictionary, and atlas.

A. Almanac

 Contains detailed information about topics of special

interests like the countries around the world.

 Highlights statistical, tabular, and general facts and figures.

B. Dictionary

 Reference material used to find the word’s definition,

etymology, pronunciation, forms, and its syntactical and

idiomatic uses.

 Words are arranged alphabetically.

C. Thesaurus

 Word entries are arranged alphabetically, each containing

the meaning based on its synonyms and antonyms.

D. Atlas

 Collection of maps showing geographic features, political boundaries,

including climatic, social, and economical statistics of a specific area.

 Atlas derived from Greek mythology – a Titan who revolted against the

gods and punished to carry the world on his shoulders.

2. NEWSPAPER

 Printed on a daily or weekly basis, a newspaper contains a wide range of

articles which appear on the different sections, such as news, business,

lifestyle, sports, and entertainment sections.

 It also has editorial page where editors of the newspaper share their views and

opinions on current issues.

A. Broadsheet

 Target readers are usually professionals who prefer reading formal news

and in-depth analysis of issue.

 Example:
B. Tabloid

 Pegged for those who prefer reading condensed news and entertainment

articles that uses informal language.

 Example:
3. MAGAZINE
 A periodical publication released weekly, monthly, or quarterly.

 Looks more attractive than a newspaper in terms of its cover, design, layout, and quality

of paper used.

 Contains articles on various topics regarding on the subject or area the magazine covers.

 Example: an entertainment magazine features articles about celebrities while health

magazine contains tips on how to live a healthy lifestyle.

4. JOURNAL
 Similar to newspaper, an informative articles and provides accurate reports on

specific topics, such as medicine.

 It can also be compared to a magazine as it targets a particular type of audience.

 For example, a medical journal is intended for medicine students or medical

practitioners.
5. GAZETTE

 Pertains to the official publication of a government or an

institution, which is intended for public notices or listing of

appointments.
6. PAMPHLET

 Small booklet, a leaflet, or a primer.

 It contains a detailed, yet easy to understand, text with images.

 Released by an organization or company to inform the public

regarding special topics or issues.

7. BROCHURE

 Small book or magazine that contains pictures and

information about the products or services offered by a

company.
8. LEAFLET AND FLYER

 Printed sheet of paper which contains information about a

product for advertising purposes.

 A leaflet is a small flyer used to promote a product.

BROADCAST
MEDIA
BROADCAST MEDIA

 Consists of programs produced by television networks and radio stations.

 Contrary to print media, broadcast media airs and video materials for the

public’s information, interest, or leisure.

 Radio, television, and films are three forms of broadcast media.

1. RADIO
 The first known radio is attributed to the Italian inventor, Guglielmo

Marconi, when he made a wireless telegraph in 1895.

 With the use of a small device called the transistor, the flow of electricity in

radios and other types of broadcast media can be controlled.

 Radio announcers or DJs deliver the news or play music through

airwaves.

 Data transmitted by the radio through electric currents or frequencies

between about 300 hertz to 300 gigahertz.

 A radio can be set in an AM (amplitude modulation) or FM (frequency

modulation) mode.
2. TELEVISION
 One of thee most visible appliances at home.

 Equipped with an electronic system capable of sending images and sounds by

a wire or through space.

 Can receive and project transient images of fixed or moving objects with

sound.
 Vladimir Kosma Zworykin, a Russian-born American inventor, and Philo

Taylor Farnsworth from Utah are credited as the inventors of modern

television.

 Zworykin is acknowledged as the Father of Modern Television as he owns the

patent rights, but it was Farnsworth who is credited for the successful

demonstration of the transmission of television signals.

3. FILM
 Similar to a television show as it offers a variety of themes and genres.

 Can be about drama, horror, comedy, action, an animation, or a documentary

which can be shown on theaters.

 Also called as movies or motion pictures

 TV and MOVIE
CLASSIFICATION
RATINGS
 With cable channels providing a wide range of shows, most children

nowadays prefer to watch the television during their leisure time instead of

playing outdoors.

 Not shows are suitable for children.

 Movie and TV Ratings Classification Board (MTRCB)

 G rating means that the show is for general patronage.

 PG rating means that the show requires parental guidance.

 SPG rating means that strict parental guidance is required as the show may

have themes that involve violence, horror, and inappropriate language that are

not suitable for young audiences.

 R rating means a show is restricted for a particular age.

NEW MEDIA
(INTERNET)
 Internet allows users to browse different websites and communicate

with other people through web.

 Internet is an electronic communications network that connects

computer users through various networks and organizational computer

facilities around the world.

1. WEB PAGE
 Internet is also called the worldwide communication network of computers.

 Web is the most widely used service on the internet. It consists of many web

pages joined by hyperlinks.

 Contains information about a person or organization, and are made available

online by any individual, institution, and organization.

2. HYPERTEXT
 The information arranged in a computer database can easily be accessed through

a hypertext, which allows a user to get information and go from one document

to another by clicking on highlighted words or pictures.

 A list of information that can be displayed and accessed directly by users.

3. INSTANT MESSAGING
 Through IM, a user can interact with another through online chat in real time.

 Facebook messenger, DM’s, Google Hangouts have features that are capable of

instant messaging.

 Can transmit real time text, image, emoji, document, and video file, among

others.
4. E-MAIL
 Through e-mail or electronic message, a user can send information to other

people in any part of the world.

 The information can be encoded on the message area or attached as documents.

 Apps like Google Drive and Dropbox are designed to allow users to link and

synchronize e-mail attachments that have big files.

5. DISTANCE EDUCATION
 Students can now study online in any part of thee world.

 The students will receive materials from the facilitator or instructor through e-

mail or from a portal where the student needs to sign up an account.

 Once personal account is activated, lessons in the virtual classroom can now be

accessed.
6. E-BOOK
 Refers to digital or electronic version of a printed book, which can be accessed

with the use of a computer or a gadget.

 Kindle is a good example of a hand-held device whose feature allows a user to

read books and connect to the Internet.

7. ONLINE SHOPPING
 Customers can now by online.

 Buying online allows consumers to shop at their convenience because they can

purchase while at home and charge the items to their credit cards.

 Shopping online may be convenient, but consumers and entrepreneurs alike should be

careful when transacting business online to ensure that they are dealing with legitimate

persons or entities.
8. MEDIA CONVERGENCE
 Interconnects information with communication technologies, computer

networks, and media content.

 To maximize the features of the Internet, one needs to have a stable and reliable

Internet connection.

 Internet connection is established by means of a dial-up where a modem is

connected to a phone line.

 The Influence of
Media in the World
Wide Web
 When we say that something has gone viral or trending in the Internet, it means

that a video or message has massively and quickly gained high popularity.

 A viral video, for example, should have been viewed, liked, and shared

countless times.

 Apart from videos, a meme can also go viral or trending. A meme can be funny

image, video, or text that has been shared, copied, and tweaked by Internet users

and has spread rapidly on their social media account.

-END
 ½ crosswise paper

 write your name (surname first)

 write the date today

CHALLENGE YOUR KNOWLEDGE

A. MATCHING TYPE. Choose the letter of the answer that

is related to the given concept. Answer may be repeated.

 a. Print Media

b. Broadcast Media

c. New Media
1. Television
2. Book
3. Internet
4. Blog
5. Film
B. Modified True or False. Write True if the underlined

concept is correct. If false, write the correct concept on the

blank to make the statement true.

1. The radio has two frequencies: AM, where news is

frequently aired, and PM where songs are played.

2. The director supervises the actors so they can

execute their roles well.

 3. A parental guidance rating means children can

watch a TV show without their parents’ permission.

4. A newspaper can be a broadsheet or a template.
5. A computer user can connect to the Internet using

Wi-Fi.
C. Identification. Identify the word being described in each

statement. Write the answer on your paper.

1. Rating that means a show is restricted for a

particular age.
2. A list of information that can be displayed and

accessed directly by users.

3. It can be about drama, horror, comedy, or a

documentary and are shown on theaters.

4. Can be a funny image, video, or a text that has been

shared, copied by Internet users.

5. Pertains to the official publication of a government

organization or an institution.
 6. An electronic communications network that

connects computer users through various networks and

organizational computer facilities around the world.

7. Similar to newspaper. It contains informative

articles and provides accurate reports on specific

topics, such as medicine.

 8. A small book or magazine that contains pictures

and information about the products or services offered

by a company.
9. A small booklet that contains a detailed, yet easy to

understand, text with images.

 10. A small device used to control the flow of

electricity in radios and other type of broadcast media.

D. Essay. Answer the following based on your objective

insight and critical thinking.

1. How should you handle your books to retain its

good condition?
2. Should you believe and agree to everything that you

see on TV or hear from the radio? Why or why not?

3. Why do you think parents or adults restrict children

from too much use of social media?