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•There are core assumptions that underlie the arguments in favour of different methods.
•The choice and adequacy of a method embodies a variety of assumptions regarding the
nature of knowledge and the methods through which that knowledge can be obtained, as
well as a set of root assumptions about the nature of the phenomenon to be investigated.
•Burrell and Morgan (1979) suggest that all approaches to social sciences are based on
interrelated sets of assumptions regarding ontology, human nature, and epistemology.
•Thus a paradigm, e.g. Positivism or Interpretivism, suggests the methods of data collection
and techniques of data analysis. In other words, there is logical connection between
philosophical groundings of the research, methods and nature of analysis.
What is Paradigm?
•Paradigms are “models or frameworks for observation and
understanding which shape both what we see and how we
understand it” (Babbie, 2007: 32).
Positivism
To discover and document universal causal laws of human
behaviour.
• Generalize from observations on social phenomenon to make
statements about the behaviour of the population as a whole.
•In this process, positivism explains human behaviour in terms of
cause and effect (traditional through hypothesis).
Interpretivism
To develop an understanding of social life and discover how people
construct meaningful social action in a social context.
What is factual information and good
evidence?
Positivism
• Positivists assign a privilege position status to empirical observation, and we can
observe these empirical facts using our sense organs, and these facts are
fundamentally distinct from ideas and values. So good evidence is observable
and precise.
Interpretivism
• Interpretivists see the features of specific context and meanings as essential to
understanding social reality.
• Evidence about social action cannot be isolated from the context in which it
occurs or the meanings assigned to it by the social actors involved.
• Social facts are fluid and embedded within the meaning system; they are not
impartial, objective, and neutral.
Defining Positivism and Interpretivism
Positivist social science is an organized method for combining
deductive logic with precise empirical observations of
individual behaviour in order to discover and confirm a set of
probabilistic causal laws that can be used to predict general
patterns of human activity.
• So Verstehen refers to understanding the life of the people whom you study
from their own perspective, in their own context and describing this using their
own words, concepts, and subjective meanings that they attach to their views
and experiences (insider’s perspective).
In Qualitative Research:
Focus is on
• Social actors
• Social context
• Subjective meanings of the insiders
• Construction of social reality as a result fluid process of
social interaction among social actors
• Social actors gives meanings to social action, social acts
do not possess inherent meanings
The Emic and Etic perspectives
• The concept of the emic perspective links closely to the
concept of Verstehen.