Presentation by:

BBA-Agribusiness 7th
 Summery:
•This project is made to understand, experience and to explain the practical knowledge as
students of principle of agriculture Marketing how much we have learned during this course and
it’s a try to create a revolution in agriculture sector of Pakistan It explains how can fulfill the gap
between farmers and universities.
•We visited 8 districts of province Sindh and Punjab
•Collect data from farmers face to face asked about their problems related marketing their
agriculture goods.
•We analyzed major and minor crops of each district
 Targeted Districts

• Shadadkot
• Gotki
• Jhang
• Sukkur
• Khairpur
• Hyderabad
• Nuasharofroze
• Sanghar
 Shadadkot
• District Shadadkot is a District of Sindh. In
district Shadadkot mostly farmer are
growing major crops such as rice and wheat.
Such kind of crops for their earning and as
well as living purpose. As Agriculture
perspective Sukkur barrage is the main
source of irrigation in this district.
Agriculture is mainly dependent upon canal
irrigation in this district, tube wells and river
irrigation are also used.
Major Commodities (crops,
vegetables & fruits)

• Wheat and Rice are the major crops of

district Shadadkot. Fruits are not much
grown in this district.
• The fruits such as dates, guava and
mango as rarely growing in this district,
• There are vegetables growing but
mostly in limited areas. People don’t
growing Vegetable for commercial but
grow for their own consumption.
 Minor commodities (crops,
vegetables & fruits)

• Vegetables are also

minor crop in this
district. Only
• Onion grows
• tomato
• ladyfinger in quantity
estimated in 1 to 2 acre.
 Ghotki

• Ghotki is an industrial area in the

Sindh province. Local companies
based in Ghotki include OGDCL,
Engro Fertilizers, Fauji Fertilizers
(formerly Pak Saudi Fertilizer).
• The region is also famous for its
mangoes, vegetables, and
abundance of date trees. The
important products of Ghotki
includes cotton, wheat, sugar, rice,
milk, poultry etc.
 Major crops of Ghotki
• Major crops of Ghotki are Wheat, Rice, Cotton and Sugarcane
Wheat
• Wheat is the major crop of district . Average productivity is
26.3 mounds/acre. Maximum 60 mounds and minimum 6
Mounds/acre.
Rice
• About20% farmers are cultivating rice in Ghotki the average per acre
production Is 31 mounds. Mostly farmers purchase seed from the market.
Nowadays rice cultivation is banned due to waterlogging issues in
Ghotki
• Cotton: Almost 25 to 30% FARMERS cultivating cotton
in district with average yield 27.5 acre/mound.
• Dates: In district Ghotki mostly fruits are grown at small
level and mostly consumed by the farmers. But Dates are
grow for selling.
Minor crops:
• Peanuts
• Carrot
• Carrot
• Bhindi
 Jhang
Introduction

• Jhang District is
a district of Punjab province
of Pakistan. The city of Jhang is
the district's capital. In 2009 the
tehsil of Chiniot became the
separate Chiniot District.
• Jhang District was agricultural
region with forests during the
Indus Valley Civilization.
 Major fruits
Fruits Area (Hectare) Production (Tonnes)
07-08 08-09 07-08 08-09
Apple 0.0 0.0 0.0 0.0
Apricot 0.0 0.0 0.0 0.0
Banana 26 26 160 165
Citrus 4741 4484 37617 35730
Dates 803 840.0 5776.0 5924.0
Grapes 0.0 0.0 0.0 0.0
Guava 1337.0 1340.0 13459.0 13542.0
Mango 1751.0 1754.0 20026.0 20063.0
Plums 0.0 0.0 0.0 0.0
Pomegranat 4 4 21 22
e
Peach 0.0 0.0 0.0 0.0
 Major vegetable
Vegetable Area (Hectare) Production (Tonnes)
07-08 08-09 07-08 08-09
Chilli 155 160 236 259
Coriander 59.0 61.0 38.0 42.0
Garlic 122.0 127.0 929.0 996.0
Ginger 0.0 0.0 0.0 0.0
Onion 1299.0 1310.0 8412.0 11063.0
Sugar beet 0.0 0.0 0.0 0.0
Tomato 115.0 111.0 1410.0 1375.0
Potato 6343.0 5451.0 104849.0 81937.0
 Sukkur District
introduction
• Pakistan is agriculture country
• we are blessed with variety of seasons in Pakistan’s
• more than 20% of the country’s GDP and
agriculture employs the population of Pakistan.
• Lack of information and lack of knowledge of
markets impacting in our farmers.
• Sukkur district majority of the farmer depends on
nourishment.
• 31% farmer of the Sukkur district is those who
own less than 5 acres of land.
• 34% are those who have 12.5 acres of land.
• There are wheat, rice, cotton and sugarcane major
crops which are cultivated in Sukkur district. some
farmer is cultivating fruits like dates, banana and
mangoes.
 Major Crop
• Wheat: is the major crop of Sukkur district with 1.5 million ton. Average productivity is
50 mounds/acre. Maximum 60 mounds and minimum 6 Mounds/acre.

• Rice: About 50 to 60% farmer cultivating rice in Sukkur the average per acre production
Is 31 mounds.

• Cotton:Almost 25 to 30% FARMERS cultivating cotton in Sukkur district with average

yield 27.5 acre/mound.

• Dates: it is general and most commonly produce of Sukkur.

• Mango: it also cultivated here maximum level
Minor Crop
• Banana
• Guava
• Grapes
• Potato
• Tomato
 HYDERABAD AGRICULTURAL
PRODUCTS MARKETING
• Hyderabad is leading from urban population density where
it is 2nd largest urban city of Sindh, and 6th of the country.
• In which 3508 acres of agricultural land converted followed by
Latifabad sub-district with 1064 acres, Hyderabad city sub-
district with 562 acres and Hyderabad rural sub-district with 342
acres.
• Normally products are sells through simple and tradition
techniques of bidding in the market at early morning from where
the retailers purchases in bulk quantity from the commission
agents and from whole sellers and then they display the products
at their own shops and carts.
 Major Crops of Hyderabad,
Production & Marketing
There are 4 major crops, which are
mostly cultivated in Hyderabad in
which:
• Rice (15 April – 15 may)
• Wheat (1st November – 20
November)
• Cotton (May) and sugarcane
(10th February -30th march).
Total production and the area for
cultivation for major crops is: rice (3.5
tons on 1.1 hectares),
• Cotton (41.3 tons on 6.6 hectares),
• Wheat (51 m/acre) and
Fruits and vegetables in District Hyderabad,
Pakistan:
Commodity Producer Whole Sale Retail Price Retail Price
Price Price (Rural) (Urban)

Mango 28.75 44.50 60.00 70.00

Banana 15.00 24.00 38.00 60.00
Guava 35.50 45.00 60.00 70.00
Papaya 35.50 50.00 68.50 80.00
Vegetables
Onion 09.75 17.50 23.50 30.00
Potato -- 28.00 35.00 40.00
Tomato 08.25 20.00 30.00 35.00
Okra 16.50 30.00 35.00 45.00
Green Chilies 10.50 20.00 30.00 35.00
Cauliflower 16.50 25.00 30.00 35.00
Cabbage 15.50 30.00 40.00 35.00
Bitter Ground 9.50 18.00 30.00 32.00
Cucumber 24.00 40.00 46.00 50.00
 Analysis Report on District Sanghar
Introduction

• District Sanghar, is one of the largest districts of Sindh province. Mainly, its agricultural
industry-based district.
• It is located in between two well-known districts of Sindh- Mirpur Khass & Nawabshah.
• Major cities of the district are; Shahdadpur, Tando Adam, Sanghar, Shahpur Chakkar, Sinjhoro,
Khipro, & Jam Nawaz Ali
• Shahdadpur is famous at its Banana production in the country, and Tando Adam at its Banana as
well as Mango farming in fruits category.
• This is a multiple cropping area, growing Cotton, Sugarcane, coarse grains, vegetables, chilies,
tomatoes and Rice.
• The major fruits in this area include Mango (Shahdadpur & TandoAdam), Banana (Shahdadpur),
Falsa (Shahdadpur), Citrus (Shahpur Chakar & TandoAdam), melons and others.
 Major Crops

• In Sanghar, cotton production is the major one crop

after wheat & sugarcane. Cotton produces on
approx. 215k hectares. 29% cotton is produced in
the province by dist. Sanghar, at its 1st position.
• Sugarcane produced on 17k hectares in Sanghar.
• Wheat, its per hectare yield is about 4000kgs per
hectares. Area cultivated in Rabi season for wheat is
about 120-25hectares annually. After 2016/17, its
production declined because of late sowing, in
respected years it was about six million tons.
• In fruits:
• Banana produced on 2-3000 hectares in Sanghar.
• Mango,
• In vegetables:
• Chilies, Per hectare yield is about 100mounds per 5acres.
• Red carrots, about 1000 hectares
• Cauliflower, its unknown but we have asked from some
farmers that it is produced on about less than 200 hectares
in Sanghar.
• Onion, In Sindh, Sanghar is the 2nd largest district in
producing Onions every year after Hyderabad. After
sowing, its average per acre yield is about 11 to 13tons per
acre. Rates are varying every year

• Minor Crops
• Pulses, are very rare after 2010, only produced on 196 hectares
in Sanghar.
• Rice is also a minor crop in Sanghar annual cultivation of Rice
in dist. Is on about less 1400 hectares.
• Maize is also a rare in Sanghar, its totally diminishing in dist.,
in 2016 it was produced on total 170 hectares.
• Bajra is also diminishing in the dist. Cultivation is on about
less than 1k hectares.
• In all pulses its about 2k hectares area is cultivated in the dist.
And production is about more than 1000m tons, average 400kgs
per hectares
 District Nausharo Feroze
Introduction

• District Nausharo Feroze as

its district headquarters in
Nausharo faro city. This
district has five talukas,
named: Nausharo Feroze,
Bharia, Digri, Moro,
Kandiaro and Mhrabpur.
• The land structure of this
district comprise of plain
fertile lands suitable for
agriculture.
 Crops vegetable and Fruits
Major Crops
• Sugar cane
• Cotton
• Wheat
In fruits
• Mango
• Guava
• Banana, Lemon, Papaya.
In Vegetables
• ladyfinger, Brengle, tomatoes,
Cabbage,
• Bitter Guard, Tori, Pumpkin,
spinach, Capsicum, turnip,
 KHAIRPUR MIR’s
Agriculture introduction

• Khairpur has fertile lands and are enriched in

agriculture productivity. The soil is suitable for
many cash crops including cotton, dates and
sugarcane.
• The main crops of Rabi season are wheat and
gram, and during Kharif season, cotton, oil
seeds and sugarcane are cultivated.
Major cash crops
• Sugarcane
• Wheat
• Cotton

Vegetables:
• The main vegetable are onions
lady finger tomatoes and
cucumbers potatoes
• The trends, area and
productions, for major crops
are given as under.
 Fruits

• The main fruits produced are dates,

banana, mangoes, guavas, orange, and
lemon. The orchards are mainly located in
Khairpur, Garmbat and Kotdiji talukas.
• The district is famous for the date palms.
A research institute has been established,
in Shah Abdul Latif University Khairpur,
to conduct research on different aspects of
date palms.
 Issues

• Water shortage.
• The tube well is not meeting the
requirements as per high operating
cost.
• Low Quality of seeds
• Poor marketing channel Farmers are
not aware about market trend
demand and supply
• Awareness to use Agri Equipment
• Proper Picking Knowledge
• The middle men who exploit the
farmer community
 We have Solutions:

• We providing a direct Agriculture Marketing platform to farmers

• To maximize their profit by eliminating brokers from the
marketing channel.
• It would increase the export level.
• Create Awareness through various Marketing Techniques