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  • Communicative Understanding in The 21st Century Corporate World

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    nabil saif
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    1) Effective communication is important for both internal communication between departments and external communication with other businesses and partners. 2) There are two main models for organizational communication - the hierarchy model which defines clear lines of authority but can create communication barriers, and the participatory model which promotes a friendly environment, innovation, and information sharing. 3) Key communication types include positive messages, negative messages when delivering difficult news, and persuasive messages when attempting to convince others to take action.

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    the business comuniation

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    1) Effective communication is important for both internal communication between departments and external communication with other businesses and partners. 2) There are two main models for organizational communication - the hierarchy model which defines clear lines of authority but can create communication barriers, and the participatory model which promotes a friendly environment, innovation, and information sharing. 3) Key communication types include positive messages, negative messages when delivering difficult news, and persuasive messages when attempting to convince others to take action.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views11 pages

    Communicative Understanding in The 21st Century Corporate World

    Uploaded by

    nabil saif
    1) Effective communication is important for both internal communication between departments and external communication with other businesses and partners. 2) There are two main models for organizational communication - the hierarchy model which defines clear lines of authority but can create communication barriers, and the participatory model which promotes a friendly environment, innovation, and information sharing. 3) Key communication types include positive messages, negative messages when delivering difficult news, and persuasive messages when attempting to convince others to take action.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Communicative Understanding

    in the 21st Century Corporate World

    Nabil bin saif


    ID:B18231028
    Business
    communication
    When communication takes
    place between two or more
    parties concerning business
    affairs
    Internal communication
    External communication
    Hierarchy model
    POSITIVE
    • Authority defined
    • Specialization
    • Promotional path
    • Loyalty

    NEGATIVE
    •  Bureaucratic
    • Communication barriers
    • Departmental decision
    • Expensive
    COMPANY
    ORGANIZATIONAL
    CHART
    Participatory Model

    Friendly environment

    innovation

    accountability

    exchange of information

    Reduces role ambiguity


    What is tagline?

    In business, a tagline is one phrase that provides clarity,


    entertainment, or emphasis to help highlight a brand's mission,
    purpose, or culture
    Negative Message
    Negative messages are rejections due to
    job applications, promotion requests,
    poor evaluations, firings, layoffs or new
    policy changes that can create a
    hardship for the employee. 

    Types of Negative
    Message:
    Hr related
    Marketing related
    Finance Related
    Natural Disaster
    Management
    GOALS IN COMMUNICATING NEGATIVE NEWS
    • Explaining clearly and completely
    • Projecting a professional image
    • Conveying empathy and sensitivity
    • Being fair
    • Maintaining friendly relations

    AVOIDING LIABILITY IN CONVEYING NEGATIVE NEWS


    • abusive language
    • careless language
    • the good-guy syndrome
    Persuasive Message
    A persuasive message occurs when
    a person attempts to convince
    an individual or group to take
    certain specific actions

    SALES:the action of selling


    something

    MARKETING: activities that are


    used to educate, promote and
    inform consumers about a
    product or service
    Indirect Plan for Persuasion
    • assists in convincing a receiver to take action
    • conditions a receiver to accept the message
    • you-viewpoint should be used.
    A I D A

    ATTENTION INTEREST DESIRE ACTION


    • Attract attention in • Build on attention • Build on receiver's • Motivate
    opening sentence gained in the attention and receiver to take
    • Cause receiver to opening. interest by providing immediate
    read or to listen to • Show benefits to proof of benefits. action.
    rest of message receiver. • Re-emphasize • Be positIve.
    • Be positive and • Motivate receiver to benefits to the • Make action
    brief. continue reading. receiver. easy.
    THANK YOU

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