Professional Documents
Culture Documents
CONTEXTUAL
ANALYSIS
WHICH ONE IS MORE IMPORTANT?
To answer that question it is
simple: “Both are important.”
But before we get into that, let’s
understand the difference between
content and context.
CONTENT
--is the material/matter/medium
contained within the work
that’s available for audience.
CONTEXT
--is the positioning of the
content, storyline or purpose that
provides value to the audience.
• The main difference between context and content is that content refers to the topics or
matter treated in a work, particularly a written work ……..
• whereas context refers to the components of a text that surround a word or passage and
help the reader to understand its meaning.
Content can come in several forms:
* audio,
* video,
* written,
* visual (photo).
• But, although you have these forms,
• Why are you creating the content?
• What exactly is the purpose?
• What sort of outcome are you looking for?
• With each content piece there needs to be context.
Content isn’t king without
context….
WHAT IS EXAMPLE OF CONTENT?
An example of content is beans inside of a jar. An example of content is the words inside a
book.
WHAT IS AN EXAMPLE OF CONTEXT?
• Immediately next to or surrounding a specified word or passage and determining its exact
meaning. ...
• An example of context is the words that surround the word "read" that help the reader
determine the tense of the word.
• Another example of context is the history surrounding the story of Shakespeare's King
Henry IV.
• With distribution of content there is a value
exchange.
• You present valuable content with hopes of a
viewer or audience viewing the content for
numbers, call-to-action and etc.
• However, measuring the success of this
CONT’D