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    Qudsia Nouras
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    This document provides an overview of panel research concepts and exercises for designing different types of panels. It defines key terms like panel, longitudinal study, and syndicated research. It then lists 6 exercises that describe different organizations and the implications for the type of panel that should be designed for each one. The exercises cover panels for education/sociology research, an omnibus research house, a sports TV network, an advertising agency focused on luxury brands, a government portfolio on families, and a panel for futurists studying consumer trends.

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    2 MKM701 Wk 3 Module 1

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    This document provides an overview of panel research concepts and exercises for designing different types of panels. It defines key terms like panel, longitudinal study, and syndicated research. It then lists 6 exercises that describe different organizations and the implications for the type of panel that should be designed for each one. The exercises cover panels for education/sociology research, an omnibus research house, a sports TV network, an advertising agency focused on luxury brands, a government portfolio on families, and a panel for futurists studying consumer trends.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    11 views4 pages

    2 MKM701 WK 3 Module 1

    Uploaded by

    Qudsia Nouras
    This document provides an overview of panel research concepts and exercises for designing different types of panels. It defines key terms like panel, longitudinal study, and syndicated research. It then lists 6 exercises that describe different organizations and the implications for the type of panel that should be designed for each one. The exercises cover panels for education/sociology research, an omnibus research house, a sports TV network, an advertising agency focused on luxury brands, a government portfolio on families, and a panel for futurists studying consumer trends.

    Copyright:

    © All Rights Reserved
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    of 4

    MKM701 Week 3

    Module #1: Chapters 5, 9


    Prepared by Pat Ogura
    Preface
    A few words from Pat . . .
    Panels: Basic Concepts
    Panel
    • People specifically recruited to become members of
    a panel with the understanding they will be
    compensated for providing information periodically

    Longitudinal Study
    • A study in which the same respondents are re-
    sampled over time. Often used to illustrate changes
    over time pertinent to some issue, situation, mind-
    set, etc.

    Syndicated Research
    • Data that are collected, organized by industry (or
    theme / topic) and sold to various clients – often
    competitive – with shared interests.
    • Some organizations permit a limited number of exclusive
    questions
    Exercises: What kind of panel should we
    design?
    1/ Education / Sociology
    • Implications of social media on human interaction across various age segments

    2/ Research House Omnibus Services (Regular dips into the population to seek intel about topics defined by
    question sponsors)
    • The Omnibus operates twice weekly across Canada. What are our panel concerns?

    3/ Specialty TV Sports Network

    4/ Advertising Agency with A Special “Luxury” Portfolio

    5/ Specific Government Portfolio: e.g. “Family” (at least one adult with children under age 18)

    6/ Futurists (e.g. consultants who specialize in consumer trends)

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