BACKGROUND AND OBJECTIVES

 The research conducted for Stylelines701 through an online survey of 1,000 random customers from its
database aims to evaluate the market potential for online clothing products based on the customers’
response and expectations towards the Company’s future initiatives:
 SURPRISE products to be launched in November for the December festive season.
 Baby (aged 0-2 years) clothesline to be introduced for the end of year festivities as well as summer.
 Establish a social responsibility program (charities / non-profit organizations).
 Specific objectives:
 Determine if the customers are willing to continue engaging with the brand and its new product lines.
 Examine customer purchase behavior and customer experience with the brand.
 Evaluate the customer’s interest on the potential social responsibility program to be introduced.
Sample profile
Sample (1000 Base) % Profile

Gender
• Out of 1000 customers, 560 were females aged Male 440 44
16-45 years old, and 440 were males aged 16-45 Female 560 56

years old. Age

• It could be concluded that 56% were females 18-54(Female) 560 56

and 44%were males who answered the survey. 18-54(Male) 440 44

Survey results achieved

• Note: all the gender by age ranges must be
Subscription program 600 40
specified .
SURPRISE program 900 90
• Target group-> 25-44
Charity program 200 20
• All the qualitative aspects should be in the table.