SALES AND DISTRIBUTION ON NESTLE

PRESENTED BY
MANUKIRAN.S
727821TPMB109
INTRODUCTION
• Nestlé S.A is a Swiss multinational food and drink processing conglomerate
corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly
held food company in the world, measured by revenue and other metrics, since
2014. It ranked No. 64 on the Fortune Global 500 in 2017and No. 33 in the
2016 edition of the Forbes Global 2000 list of largest public companies.
• Nestlé's products include baby food, medical food, bottled water, breakfast
cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food,
pet foods, and snacks. Twenty-nine of Nestlé's brands have annual sales of
over 1 billion CHF. Nestlé has 447 factories, operates in 189 countries, and
employs around 339,000 people. It is one of the main shareholders of L'Oreal,
the world's largest cosmetics company.
FOUNDER CEO
Henri Nestlé Ulf Mark Schneider
LOGO OF NESTLE
PRODUCTS OF NESTLE
MISSION OF NESTLE
To provide consumers with the best testing, most
nutritious choices in the wide range of food & beverage
categories and eating occasions, from morning to
night.”
TAG LINE--Good food, Good life
SALES STRATEGY

• Multiple Price Strategies

• Product Mix Strategy
• Product Driven Advertising (pull method)

• Brand Equity (packing)

• Co-Branding (android 4.4)

• Culture Understanding (maggi)

DEMOGRAPHIC STRATEGY
A Demographics-wise Breakdown of Nestle’s Offerings
Demographics Products
Kids Ceregrow, Lactogrow
Working Professionals and above Nescafe, Sunrise, Protein Products
General Audience KitKat, Maggi, Milkmaid
SALES OF NESTLE IN INDIA (2014 – 2020)
DISTRIBUTION OF NESTLE
• Products are sent to the C&F Agents of the company from its
Manufacturing Unit
• Later it flows from the Manufacturing Unit to Distributor and Super
Stockiest..
• The Distributor is responsible to manage the availability of products in
his area
• Super Stockiest supplies the goods to the Re-Distributor who is charge
of managing the availability outside the region of the Distributor.
• The Distributor and Re-Distributor, then supplies the products to
Wholesaler and Retail in their respective region or area.