NESTLE

Good Food, Good Life

Jasmine James
PGDM 2021-2023
 INTRODUCTION
• “Nestle” is a Swiss- German word which means ”Little
Nest ” which is it’s trademark.
• Nestle is the world’s largest and leading food, nutrition,
health and wellness company.
• Founded and headquartered in Vevev , Switzerland.
• 5th largest company of the world according to it’s turn
over.
• Present in 81 countries of the globe having 522
factories.
• Over 700 products renovated or innovated in the past
five years with wellnes in mind.
 HISTORY
• Henri Nestle established the company Nestle
in 1867 in Switzerland.
• He was a trained pharmacist, who made an
attempt to develop an alternative source of
infant nutrition.
• He created the first milk and cereal based
infant food Farine Lactee Henri Nestle.
OVERVIEW
Nestle’s objective is to be the recognized leader
in Nutrition, Health & Wellness and the industry
reference for financial performance’
“Respected , Trustworthy Food Nutrition,
Health and Wellness Company”.
Their mission is to provide consumers with the
best tasting, most nutritious choices in a wide
range of food and beverage categories and
eating occasions, from morning to night.
 NESTLE INDIA
• Nestle has been a partner in india’s growth for over time
decades now and has built a very special relationship of
trust and commitment with the people of india .
• Nestle’s relationship with india dates back to 1912,
when it began trading as The Nestle Anglo-Swiss
Condensed Milk Company (Export) Limited, importing
and selling finished products in the indian market.
• Nestle responded to india’s aspirations of need for local
production by forming a company in india and set up it’s
first factory in 1961 at Moga, Punjab where the
Government wanted Nestle to develop the milk
economy.
NESTLE’S ROADMAP
 NESTLE BUSINESS PRINCIPLES
At Nestle it is called as Creating Shared Value
• Nutrition , Health & Wellness
• Quality Assurance and product safety
• Consumer Communication
• Human Rights in our business activities
• Safety and health at work
• Supplier and consumer relations
• Environmental sustainability
• Water
MARKETING OBJECTIVES AND PERFORMANCE

• To understand changing lifestyle of India.

• To provide Taste, Nutrition, Health, &Wellness
through their product offerings.
• To increase their Market Share by 21% in
Instant Coffee Market.
• To increase their Export by 15%
CURRENT POSITION
They are the market leader in instant coffee
segment (49% market share).
 MARKETING STRATEGIES

• Product line extension (new flavours) at coffee

joints.
• More retail outlets at Premier sites e.g. Bus
stand, Railway station, Convenient joints.
• More franchisee outlets in educational
institutions.
• Conducting seminars on Coffee and it’s effect
on stress relieving to educate common public.
 RECRUITMENT
• Nestle India invites graduates for placement and
internship opportunities and professionals for joining
the organization.
• To create a pool of high caliber managerial talent,
Nestle India hires fresh management graduates from
premier management institutes across the country.
• The Management Traniees are selected mainly in the
areas of sales and marketing, Human Resources and
supply chain.
• The Nestle recruitment policy is to hire staff with
personal attitudes and professional skills.
 SELECTION PROCESS
• Selection criteria is based on PPT, Written Test,
HR Interview etc.
• Offer letters are given to the selected
candidate with mention of joining date.
PRODUCTS OFFERED BY NESTLE
 IMPACT OF
• Nestle’s entire innovation funnel is also undergoing a change to engage
with the customers under a new normal.
• Nestle has also witnessed a rise in its in-home indulgence’ segment of
products and introduced new products under MAGGIE- Cooking Made
Simple’ service.
• Nestle is witnessing a better growth in the rural and semi-urban areas,
where the market has recovered quickly after lockdown-related
disruptions. Besides, the company is also witnessing a surge in sales from
e-commerce channels.
• Now the Indian economy is showing signs of recovery after the initial
impact of COVID-19 though some of the sectors were impacted more than
the others.