THE PREFERRED ONLINE

SHOPPING PLATFORM OF PSBA,

MANILA STUDENTS DURING
THE TIME OF PANDEMIC 2021
 Overview

• Introductio
n Problem
• Research
• Significance of the study
• Scope and
Delimitation
• Theoretical Framework
• Conceptual Framework
• Methodology
• Review of Related Literature
Introduction
• Background of the Study
 Reseach
Problem
General Problem: this study is to determine the
widely used online shopping platform and the factors
that affect the decisions among PSBA - Manila
students.
• What is the respondent’s demographic profile?
2. What are the widely used online shopping platforms of
the respondents?
3. What are the factors that our respondents consider in
terms of decision making?
4. What are the intentions of why our respondents shop?

5. What are the factors that our respondents consider

when it comes to Platform User Friendliness?
Significance of the Study
To identify what online shopping platform they prefer on
purchasing products they want.

To improve their services for both buyers and sellers.

Scope and Delimitation
Since we are still facing the Covid-19 pandemic,
everything will be done online through the
distribution of google form questionnaires.
Questionnaires will be distributed to undergraduate
students of Philippine School of Business
Administration - Manila who are currently enrolled
for the academic year 2021-2022.
Theoretical Framework

Research Model of Consumer’s Online Shopping

Attitudes and Behaviours
Conceptual
Framework
 Foreign
Literature
The S–O–R model has likewise been utilized
to comprehend customers' inborn
inspirations for internet shopping and how
these inspirations altogether affect their web
based shopping fulfillment (McKinney, 2004).
Mummalaneni (2005) revealed that there is a
huge impact of the purchasers' enthusiastic
state on their internet based fulfillment.
 Local
Literature
According to Legaspi at el, (2016). Despite
infrastructure limits, the rapid rise of information
technology has clearly impacted the landscape of
consumer behavior in the Philippines.
Foreign Studies
According to Lea et al. (2020)Personal
travel and activities have changed
dramatically as a result of the rise of e-
commerce.
Local Studies
According to Fandialan, F. B. et al. (2019) Online
selling, or E-commerce, was a popular movement in
this age, significantly influencing consumer
behavior. Consumer satisfaction is quantified using
service quality parameters (reliability, Assurance,
Tangibility, Empathy, and Responsiveness) and the
consumer expectations and impressions are
subordinated to these.
 Research
Design
To enable the researcher to gather the
necessary data regarding “The Preferred Online
Shopping Platform of Philippine School of
Business Administration - Manila Students
during the time of Pandemic 2021”, the
researcher made use of the descriptive
method.
 Research
Design
Likewise, descriptive methods of research were
defined as a set of gathered data or
information, analyzed, summarized, and
interpreted along certain lines of thought for
the pursuit of a specific purpose or study.
Research Instrument and
Techniques
For the research instrument, the researchers will
use a survey questionnaire which consists of several
questions that are related to the study. The survey
questionnaire has 4 parts, first part is for the
demographic profile of the respondents, and the
second part is the preferred online shopping
platform,
Research Instrument and
Techniques
and the third is the factors that influence
consumers’ preference in choosing online shopping
platform and lastly are the factors that they consider
before buying the products. For the demographic
profile of the respondents, it includes age, sex,
location, course and average monthly allowance
Research Instrument and
Techniques
and second in factors that influence it includes
popularity, reviews, perks, shipping fee and delivery
time, and lastly customer consider before buying the
products consist of price, design, quality, accessibility,
delivery, quantity of purchase and rating.
 Locale of the Study
Since we are still facing the Covid-19 pandemic, everything
will be done online through the distribution of google form
questionnaires. Questionnaires will be distributed to
undergraduate students of Philippine School of Business
Administration - Manila who are currently enrolled for the
academic year 2021-2022.
Participants/Respondents
The defined target population for the study is one hundred
(100) Undergraduate College Students of PSBA – Manila
who are using online shopping platforms. The researcher
made use of a simple random sampling technique, since it
can be a component of other more complex sampling
methods. Also, it is a subset of a statistical population in
which each member of the subset has an equal probability
of being chosen.
Instruments Location:
• Luzon

I. Demographic Profile of Respondents • Visayas

• Mindanao

Name (optional):
Please Specify: ___________________

Age:
Course:

• 13-18 years old • BS Accountancy

• BSBA Financial Management

• 19-24 years old

• BSBA Business Economics

• 25-30 years old

• BSBA Human Resource Development Management

• 31-40 years old

• BSBA Marketing Management

• 41-50 years old

• BSBA Operations Management

• 60 years old and above • Real Estate Management

Average Monthly Allowance:

• Less than Php 100

Gender:

• Php 100 - Php 500

• Female

• Php 501 to Php 1,000

• Male
• Php 1,001 and above

• LGBTQ+
• II. Consumer Decision/ Customer Satisfaction
Data Analysis
After gathering information, the researchers then proceed to the analysis and interpretation of data. The researchers interpret the collected data and applied statistical computation in tallying the findings. After the

interpretation, the researcher then made the conclusion.