Recommendations:

• Corporate sports can be sponsored by league owners to draw media attention as

well as family engagement through participation and support.

• State sports association can play an active role in schools for the development of
young sport enthusiasts by providing infrastructure and training facilities.

• Schools can be encouraged to arrange visits to the practice sessions of state/local

sports team to generate interest and boost participation.

• Promote the importance of sports in improving intellect and concentration among

students.

• Indian sports like Kabaddi, kho-kho and traditional martial arts may be popularized
by promotions and involvement of public figures.
• State should sponsor inter-school competitions and associated promotions to
popularize sporting culture.

• Special focus to boost female participation in different sports.

• State sports association can assist in finding sponsors for inter-school/college

tournaments in addition to local funding.

• Sports league owners need to play an active role in the transition of a sports fan from
a “temporary fan” to a “die-hard fan” through campaigns and promotions which would
involve a fan strongly rooting for his/her team.

• Sport associations should expand female fan base by establishing connect through
suitable media.

• Schools need to be encouraged to involve children at a younger age in sporting

activities.