Group members:

• Muhammad Bilal Tahir M20MBA104

• Irfan Atta M20MBA103
• Ali sindu M20MBA108
• Muaaz Saeed M20MBA136
• Haroon M20MBA143
Over view of the company :

• Haier had been originated as Qingdao refrigerator Co. In 1984 by Ruba sez group.
• It is a purely Chinese company which is incorporated by government of China
• Haier is world no 1 leading brand in appliance industry
• Haier is a strong evidence of Pak China relationship
• its a joint venture between ruba gernal trading company
Four Strategic management phases of Haier

• Brand building phase

• Diversification development phase
• globalization phase
• Global brand building strategy
Mission:

• To improve the quality of life, focusing on customer needs.

• Behind Haier’s success is this simple and ambitious philosophy, taking on concrete form in the attention to research
and design, carried out with maximum respect for consumers and the environment.
• Innovation, technology , timeliness, insight, organization , distribution capacity, solidity and high quality services, are
the factors that enabled Haier to achieve important goals, often anticipating new consumers trends and styles.
• Haier has developed a corporate image campaign in Asian, aimed at creating strong brand awareness, flanked by a
policy clearly aimed at offering high quality and high performance product ranges. The solution proposed, combining
styling and practicality, are designed to meet the needs of Asian consumers and markets.
• The Group’s philosophy is also reflected in the reliability of the Customer Service during the before and after-sales
phases and in the resources used to create electrical and electronic appliances intended to simplify the everyday life of
families.
Vision:

• People derive limitless inspirational happiness from fresh food, clean clothes, a comfortable
environment and nice sunshine, but what they also need in the fast-paced information era are
product-based solutions for a comfortable home life. what we at Haier aim to do is to start with
the needs of consumers and transform ourselves from a product manufacturer to a service
provider, so as to ultimately provide solutions for a more comfortable life for our customers.
We are resolute in our commitment to this goal. It is our vision that every time people mention
or see Haier, they are filled with great warmth and happiness. Haier employees will be in mood
and vitality to create value for a customer at the same time manifest its value. Haier group will
create global brand and achieve excellence for shareholders, social returns.
• The optimizing people single unity process. By the unity of speed and accuracy to create users
demand. Enterprise will with high value-added to achieve sustainable development.
Competitive advantage

• Well equipped with manufacturing facilities in 13 Countries, 18 research and development center and
design center around the world
• these factors create innovative and quality products and become a well known and truly global brand
• Haier use the creative advertising distinctive product features and new technology to make their
product widely valued by customer.
• Haier is the innovative of 1.3 new merchandises per 24 hours.
External analysis
Definition

• Process by which businesses objectively asses the changes made to their industry.
Benefits of External Analysis:

• Encourages business growth into new areas

• Helps anticipate and adapt to change
• Creates opportunities to rise above the competition
PESTEL Analysis

• Political
• Economic
• Socio-Cultural
• Technological
• Environmental
• Legal
“Haier” External Analysis

• Founded in China
• Leading Brand of House Appliances
Political factors

• Local Market:
• China Empowers Business
• Need of Laws to Grow
• International Market:
• Import Duties
• Trade Laws
• Copy Rights
Economic factor

• Declining Economic Growth

• Less power to buy (Inflation)
• Stable Economy
• Haier will have more opportunity to expand
• Increase Sales

“Effected by Exchange Rates and Price Fluctuations in different countries.”

Socio-Cultural Factors:

• Hesitant to purchase foreign products

• Local Brands are Cheaper
• Lifestyle;
• Education Level
• Buying Habits
Etc.
“Effect Positively or Negatively”
Technological Factors:

• Products Associated with Technology

• Safe Market & Competing with Competitors
Environmental Factors:

• Environment Friendly Products

• International Market Rules for Environment
• CSR Activities
Legal Factors

• Follow Rules and Regulations of Different Countries

• Patents
• Copyrights

“Contribute to Future Business of Haier”

Internal analysis
 Management

Value
Marketing
Chain
Analysis

Internal
Analysis
MIS Finance

Research &
Production
Development
 Management

Motivatio Plannin Controllin Staffin

Organizing
n g g g
Controlling:

• CEO
• General Manager
• Senior Manager
• Assistant Manager
Then every department have separate manger which report to General manager &
general manager report to CEO
 Planning:

Haier company have to much efficient planning system because of its good communication
system.
Short term plan
Long term plan

Motivation:
• Haier Company motivate their employees by
Proper Commination
Appreciation award
Best performance award
Bonus
Salary increment
Staffing:
• Haier Company Staffing System based on Recruitment
• Interviewing
• Training
• Rewarding

• Promoting

• Transferring
Organizing:

• Haier company have a proper organizing system…..

1-Duties and responsibilities of every person described
2-Every employee and person can report to its higher
authority
 Customer
Analysis

Marketing
Audit Selling Product

Marketing Product and

Marketing Service
Research planning

Distributio
n Pricing
• Customer Analysis:-
Collect data of customer behavior and make decision on market
segmentation
• Selling Product:-
Advertising, Sales promotion, Customer relation, Dealer relation
• Product and Service planning:-
Deleting old products, Warranties, Style, Features, Quality
• Pricing:-
Consumer, Government., Suppliers, Distributers, competitors
• Distribution:-
All over the world……

• Market Research:-
They collect data about problems related goods and service

• Marketing Audit:-
Position among competitors, firm market share, product quality, service……
 Finance

Investment Financing Dividend

Decision Decision Decision
• Investment Decision:-
Product, Assets, Projects
• Financing Decision:-
take decision on base of ratios
• Dividend Decision:-
Earning to stakeholders
Production:

• Production means takes inputs and convert it into

outputs
• Haier company produces all kind of home appliances like
AC, TV, Computers, Iron……
Research & Development

• Haier company have many researchers which are continuously working on research
and try to give new innovations to its customer to compete its competitors
Management Information System:

• Haier company have strong management information system

to take proper decision and then implementation on it’s the
company have a software system for this purpose
Value Chain Analysis:

• Haier Company have a good value chain

analysis
• Its Raw material purchasing cost
• Manufacturing cost
• Marketing cost
 • Any Question?

• Thank you!