BUSINESS COMMUNICATIONS

PRESENTATION
ON
IMPRESSION MANAGEMENT AND
FIRST IMPRESSION
Presented By:
Anushtha Mandloi
Anwesa Panda
Arshiya Mittal
Aryan Bajaj
Avani Agrawal
 IMPRESSION MANAGEMENT

Impression management is a conscious or subconscious process

in which people attempt to influence the perceptions of other
people about a person, object or event. They do so by
regulating and controlling information in social interaction.
It is the goal-directed activity of controlling or regulating
information in order to influence the impressions formed by
an audience.
Components of impression management

Impression Motivation

●
The degree to which an individual actually manages the
impression that he or she makes

Impression Construction

●
Refers to individual consciously choosing an image to
convey and how to go about doing that
 Erving Goffman's Theory

 We are all actors within the Social World, a central theme

from Goffman work.
 Goffman argues that the self is simply nothing more than
“Self Presentations” and “Role Performances.”
 Social life as a theatre, with social scripts, performances and
actors & roles that perform in the Front and Back Regions
of self.
 First impression
First impression is the
event when one person
first encounters another
person and forms a
mental image of that
person. Impression
accuracy varies
depending on the
observer and the target
being observed.
Formula for great first impression

 "SOFTENUP“
 S - Smile
 O - Open arms
 F - Forward leaning
 T - Touch
 E - Eye contact
 N - Nodding
 U - Undivided attention
 P - Positivity
 First impression error

INITIAL PERFORMANCE INITIAL IMPRESSION

QUALITY OF WORK ACTUALLY EVALUATION OF WORK

PERFORMED PERFORMED

Current
impression
matches initial
impression

CURRENT PERFORMANCE CURRENT IMPRESSION

Current impression does not matches current performance

 First impressions: the 93% rule

38% tone, pitch &

55% appearance &
pace of your voice
body language

7% what you
say
 Elements of first impression

 Appearance
 Body movement and position
 Facial expression
 Eye contact