Introduction

 VAVA Cars is part of a global group of companies, founded over 50 years ago,
which was started with focus on energy sector

 Worldwide, the group is invested in over 5,000 service stations, 5 oil

refineries and 18 million cubic meters of storage for petroleum products

 Leveraging this credibility, VAVA Cars is making a move into the used car
marketplace

 What truly sets the service apart is the customer purchase center experience
Why in Pakistan?

 Pakistan: An emerging market for used cars business

 Business Attraction: Need for online and reliable business model

 Serving Purpose: To give car owners a quick, convenient, safe and secure
way to sell their cars

 Survey results: One platform for end-to-end hassle-free experience

Strategic Positioning
Positioning

Need Based

Target Audience
Individuals who wants to
sell used cars registered
Used
Used Car
Car Market
Market on their names quickly
without any hassle and
with safe & secure
transaction
Set of Activities
Process

 VAVA Cars will be available online and shall have customer inspection centers
in Karachi followed by nationwide rollout

 The procedure of selling cars comprises of 3 steps:

Free valuation, Free inspection and Secure payment

 For dealers, the process of purchasing cars is facilitated through:

Searching vehicle, Placing the bid and Getting the car

Budgeting
• Outlet rent 530000
• Utilities 150000
• Consumable expense 60000
• Purchase limit per car Not more than 10million
• Minimum profit 15% to 30% each car
• Marketing expense 2.5million per year
• Inspection tool cost 640000
• Mechanical lift cost 1600000
• Furniture cost 400000
• Transportation cost 250000 per month
• Promotional items 300000 quarterly
External Factors and Government
complexities

 Government taxes
 Vehicle transfer issue within promise time
 Lockdown by the government due to any natural disaster
 Market scenarios (Increasing & Decreasing)
 Employee retention
 Proper trainings
 Sources of vehicle & personal information of consumer
External Factors and Government
complexities
 Demand and supply
 Auction policies and details
 Inflation in prices due to dollar rate increasing
 Monthly growth on sale & purchase
 Buy back program (Corporate sector)
 For Sellers (Tailored price, fast transaction and no risk)
 For Buyers (Pre-inspected, trusted source and standard pricing)
 Customer obsession
Competitive Analysis
Competitive Analysis

CarFirst (since 2016)

 First Mover advantage for online car buy/sell business in Pakistan

 Similar car trading services but expanding on larger scale

 Shifting focus to open market consumer-to-consumer sales

Competitive Advantage
Consumer-to-Dealer and
Consumer-to-Consumer
Registration fee for dealers (PKR 30k)
Market price offer based on approximation
High Risk of fake valuation
Buying price offer variations
Provide Car Exchange offers
Buy / Sell cars in any condition
Consumer-to-Dealers only
No Registration fee
Market price offer with transparency
Low Risk of fake valuation
Fixed buying price offer
No car exchange offer
Existing Market Problems

Lack of transparency and trust in the used car space 

Hassle of a lengthy private sale

Forge documents

Payment delay

Difficult to find fair Dealer

S.I.V.A. Model
Solution Rather than Product

No Forge Document Quick, easy, safe and secure way

to sell cars

Car dealers are able to access certified

Fair Valuation
inventory .
Information Rather than promotion
Clear and authentic Information Available on website and Facebook Page.

WEBSITE Facebook Page

Value Rather Than Price

No Auction Fair Valuation Of Car 7 day price guarantee

No Forge
Free Coffee, Wi-Fi And Final Offer Within 45 Min
document
Transportation
Care And Respect for Invite the women of Karachi to our
Customer Purchase Centre to experience hassle-
free car selling in only 3 simple steps.
Have kids? Bring them too!
Access Rather Than Placement

Customer service Available 24/7 Feedback

Form

Call Dealer After 3 Days of Deal Customer Can Do Valuation Of

Car sitting at home
Access Rather Than Placement

Purchase Centers Online Appointment Can be booked

Any Query can be resolve on Facebook

Business CANVAS Model
Key Partners Key Activities Value Proposition Customer Relationship Customer Segment
- Inspection - Online team activities - Fast and reliable - Focus on customer facilitation - Al-Ghani Motors
equipment suppliers - Coordination with car assesment - Personal one-on-one meeting - Toyota Southern T-
- Meezan bank sellers / Dealers - Transparent inspection - Advices/guidance sure
- Bank Al-habib - Detailed inspection & process - Customer survey form - Car Complex
- Hascol petroleum report generation - One-stop end-to-end car - Continous Feedback from
- Weekly Auction of cars sell solution Dealers
- Supplying cars to - Certified process as per
registered dealers international standards
- Providing need based
Key Resources services to both consumer Channels
- Initial investment from and Dealers - Touch Point Outlets
parent company - Social Media
- Quaterly budget - Personal Referral
allocation - Door to Door Service

Cost Structure Revenue Streams

- Inspection equipment cost - 15%-30% Profit per car (depends upon price)
- Rent / Utilities / Salaries
- Vehicles Transportation cost
- Marketing / Promotional cost
Thank you!
Challenges
 A major challenge has been an unevenness of the market

 Inflation in used car prices, changes in taxes and import

policy affecting the market trend

 Currency devaluation

 Transfer-of-ownership necessary to regulate used car market

Future Plans
 Making our services available to all of Pakistan

 Aim to make the used car trade market more transparent,

secure and convenient for everyone

 Our aim is to keep adding value across the customer's

journey, improving efficiency and transparency
Key Partners

Banks
VavaCars partners with the leading Islamic Bank in Pakistan,
Meezan Bank to provide innovative auto-financing solutions for
car trading.
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