Product Strategy

Product Line
Car Hailing Services
Intra City Inter City

Economy To Lahore

Standard To Peshawar

Luxury To Murree

High Roof/ Hiace To Multan

Improvements, Values and Analysis

• Product Development (New Type of Service/Car)

• Additional features in the application
• Live Fare Calculator
• Drivers’ training
• Profitability of services within the product line
Partnering with other Companies
Competitors’ Examples
RaziCar’s Strategy
• Partnering with Oil companies
• Private car repairing spots
• Partnering with telecom companies
• Benefits for Drivers
Pricing Strategy
1. What is the service cost to us (company)?
2. How to cater different buying behaviors of the
consumer?
3. What is that the audience is willing to pay for?
4. Competitors’ pricings?
5. Which class hosts the most competition in
Prices?
6. Which service to be priced independent of the
competition?
7. How to maintain the profitability factor?
• Cost
One time investment
Less maintenance charges
• Demand
Justifies High Pricing
• Image
Luxurious for demanding audience, Economical for
regular users
• Competition
Little Differences would matter
• Penetration Pricing
 Economy Standard Luxury

Base Fare 55 90 125

Per Km 7 9 20

Per minute 5 5 8
(waiting)

Minimum 90 130 220

fare

P.S: All Prices are in PKR

Distribution

• Accessibility (RaziCar application)

• Addition of a Distribution Channel
• RaziCar agents
Promotion
Publicity and Awareness
• A day with Shadab Khan being your RaziCar
Advertisement
• Billboards
• Posters
• Social Media Portals
Sales Promotion Strategy
• Occasional Discounts
• Discount Codes
• Add-Click discounts
Direct Marketing and Sales strategy
• Personal Sales Forces
Controls

• Consumer Feedback
• Performance Surveys