INDU

S- INTRODUCTION
Indus Go, an initiative by the esteemed Indus Motors, stands as a distinguished rent-a-car service in
the Indian market. Rooted in a legacy of over a decade in the car dealership industry, Indus Go
prioritizes customer convenience through a seamless and hassle-free experience. With a
commitment to exceptional service and work ethic, the company offers 24-hour assistance,
dynamic pricing, and fully insured vehicles. The diverse fleet, encompassing premium luxury,
executive sedans, SUVs, and compact hatchbacks, provides tailored options for various customer
preferences. Flexible rental choices, including daily, weekly, and monthly plans, cater to individual
needs, making Indus Go a reliable partner for self-driven journeys, weekend getaways, and more.
Embracing the philosophy of breaking free from routine, Indus Go invites customers to celebrate
the joy of exploration on their terms.
 Market Analysis
• Indus go has strong hold in southern places like Kerala, Tamil Nadu and Hyderabad which positions
them for regional market leadership.
• Indus go offers budget friendly pricing compared to traditional car rental companies.
• Indian car rental market is projected to grow at a cagr of 12.4% annually which caters disposable income,
urbanization and door-to-door preference's.
• Self drive segment is expected to be fastest growing presenting an opportunity for Indus go.
• Indus go is planning to diversify its offering chauffer driven services to cater to a wider customer base.
 Market research analysis
 People travelling to North Eastern states like
Himachal Pradesh would prefer Bike rides
rather than Car rental services. Thus it would
be a good idea to include Bike rentals in the
fleet.
 Expanding in North Indian states is a good
option since the tourist footfall is more and
thus, the business will be profitable.
 Expanding in Madhya Pradesh and
Chhattisgarh would be a good idea since it
shares it borders with Rajasthan, Gujarat,
Odisha, Jharkhand, Uttar Pradesh, Maharashtra
and Telangana. This move will surely be
profitable.
GO TO MARKET

STRATEGY
Strategic alliance with automobile
manufacturers.
 Digital presence through a website and
mobile app.
 Following customer centric approach.
 By expanding to untapped cities and
ensuring successful entry into the
locations.
 By utilizing advanced technology for a
smooth and efficient booking process.
 By continuously innovating and
expanding into diverse geographical
locations to meet evolving customer
needs.
brand positioning and differentiation
>Indus go offers the best car renting services by providing best in class services by providing
best luxury self drive car rental.
>It leverages the established reputation of indus motors to offer exponential services.
>Cost savings and 24/7 road assistance.
>No road limits.
>Ease pick n drop and strong presence in South India unlike competitors with scattered
locations.
>By charging hourly and not by subsciption.
 Strategic
Partnership
• Integrated mobility solutions and partnering
with taxi companies etc.
• Tapping into new customer segments who don’t
prefer multimodal transportation.
• Bundled deals.
• Concept of ‘’Indus go journeys” to travel with
friends.
• Exclusive experiences.
• Integration of AI Enabled ecosystem services.
• Expanding reach and revenue with local
transportation and hospitality partners .
Pricing strategy
• Dynamic pricing to facilitate real time
market requirements based on demand and
other factors.
• Location based pricing to adjust price
based on rental locations to suit operational
cost.
• Bundled packages.
• Premium pricing for premium services
offered.
• Price optimization engine which allows
you to se how other competitors display
their prices and make appropriate
adjustments according to differnet market
scenarios.
Regional adaption
> In calicut and trivandrum, alloacate 40% fleet to compact and fuel efficient car.
>In hyderabad and bengaluru we can alloacte 30% of suv’s in its fleet to boost requirements.
> can implement multi lingual support with focus on Malyalam, Tamil, Kannada and telugu.
>Can establish partnerships with local hotels, offering joint packages with 10 % discount on
both services.
>Expand in Uttar Pradesh and Delhi as a lot of devotees are expected to visit Ayodhya .
 Marketing and promotion
01 02
Discounts during holidays Digital marketing
or special events
This attracts more customers and encourages This includes social media campaigns, search
repeat business engine optimization and online advertisements

03 04
Corporate partnerships Customer loyalty programs
Collaborating with various businesses to
Referral rewards should be used to
provide exclusive deals and benefits to their
encourage existing customers to continue
employees, and thus fostering corporate
using Indus go and refer new customers
partnerships.
 Customer support and service quality
 Expansion should be done through strategic partnerships, aggressive
marketing and leveraging the growth demand for self drive car rentals.
 Indus go should collaborate with vehicle manufacturers to expand their
fleet , ensuring a large and diverse fleet of cars.
 Also , targeted marketing campaigns and promotions help creating
awareness and attracts new customers.
 Company should adapt to local preferences and regulations, making
the services accessible and appealing to a broad audience.
 Customer centric approaches must be adopted and should fulfil the
customers demand.
 VEHICLE ACQUISITION AND
MAINTENANCE
 Acquiring vehicle fleet through
partnership with car manufacturer and
other suppliers.
 For maintenance, it should employ a
team of technicians to regularly inspect
and service their vehicles. Routine
maintenance tasks should be performed
to ensure fleets optimal condition.
 Indus Go should operate in a Hub and
Spoke model, since they will be
expanding their business. This approach
helps optimize the fleet management,
logistics and customer accessibility by
placing vehicles in different areas while
having a central hub for maintenance
and operational purposes.
FLEET UTILIZATION AND
REVENUE GENERATION
 Pricing based on factors such as Time,
Distance, type of vehicle, fuel charge, peak
hours, insurance coverage, geographical
locations and also discounts given.
 In order to optimize fleet allocation,
Geospatial Analytics tool can be used
which analyses the location based data and
optimizes efficient fleet allocation and
hence increases revenue.
 Revenue can be generated from various
ways which include Corporate
partnerships , self drive package tours,
selling used cars from their fleet, adding
bikes , electric vehicles and luxury vehicles
into the fleet, offering additional services
like Insurance, GPS or in car entertainment
systems for a fee.
 digital & physical touchpoints
Digital
Mobile App: Booking, manage
rentals, assistance, rewards.
Online Community: Share
experiences, recommendations, br
and engagement.
Content Marketing: Travel
guides, car tips, local spotlights.
Physical
Self-Service Kiosks: 24/7
access, bookings, document
upload.
Pop-up Rentals: Airports, train
stations, events for easy rentals.
Local
Partnerships: Discounts, value-
added services with
cafes, restaurants, car care.
 Scaling Up Indus Go
Data-driven decisions: Analyzing customer data, market trends, and financial models to guide
infrastructure investments.

Phased approach:
Starting with optimizing existing resources, then prioritizing staff, stations, and vehicle
expansion in phases.

Investment examples:
• 15-20%: Hire and train staff.
• 20-30%: Establish new rental stations strategically.
• 35-45%: Expand vehicle inventory with popular models across segments.
• 10-15%: Invest in technology tools for efficient operations and customer experience.
 Adapting to Changing Consumer Trends for Indus Go:
Embracing New Technologies and Preferences
• Electric Vehicles (EVs):
• Introduce a select range of EVs: Starting with popular models like the Tata Nexon EV or
Mahindra XUV700 EV in key cities with charging infrastructure.
• Partner with charging providers: By offering convenient charging options at rental stations
and partner with public charging networks for seamless long-distance trips.
• Highlight green benefits: Promoting EVs as eco-friendly alternatives, attracting
environmentally conscious customers.

Shared Mobility Solutions

• Partner with bike-sharing or scooter rental companies: By offering integrated packages
combining car rentals with last-mile connectivity solutions.
• Leverage technology: Developing a platform for seamless booking and coordination of
various mobility options within the Indus Go ecosystem.
 Subscription-Based Services
 Cater to long-term needs: Offering flexible subscription plans with varying durations and
mileage limits for individuals and businesses.
 Curated vehicle options: Providing personalized recommendations and dedicated support for
subscription customers.
 Value-added benefits: Including car maintenance, insurance, and roadside assistance in
subscription packages for maximum convenience.

Developing Innovative Rental Options

 Weekend getaway packages: Design curated itineraries with pre-booked cars and
accommodation in popular tourist destinations.
 Theme-based rentals: Offering unique experiences like camping trips with SUVs or road trips
with classic cars.
 Corporate partnerships: Tailor car rental solutions for businesses, including employee
transportation or on-demand fleet access.
Thank you