Introduction

• "Branch Solutions Overview: Elevating

Myntra’s Mobile Experience

Presented by : Nayara Furuqu

“Branch Solutions Consultant"
Introduction & Meeting Plan
• "Today, we delve into how Branch can further
enhance Myntra’s already stellar mobile
presence. We'll explore Branch's deep linking
and attribution capabilities, the power of
Journeys Smart Banners, and the practical
steps for deeper integration
Branch Overview
• Branch leads in mobile linking innovation and
attribution analytics, serving global brands.
For Myntra, Branch can provide unmatched
insight into customer behavior and campaign
effectiveness.
Branch's Mission
• Branch's mission aligns perfectly with
Myntra’s commitment to delivering
exceptional customer service. Together, we
can create seamless mobile experiences that
delight every shopper.
The Importance of Mobile Optimization

• For Myntra, mobile optimization isn't just a

feature, it's the core of customer engagement.
Branch's tools will help Myntra make every
touchpoint an opportunity for conversion and
retention.
What is Deep Linking?
• Deep linking is about connecting Myntra’s
customers directly to the products they love,
bypassing unnecessary navigation. It's about
instant gratification and streamlined shopping
experiences
Deep Linking with Branch
• Branch's deep linking technology ensures that
Myntra’s marketing efforts lead to direct in-
app product interactions, whether a customer
is a first-time installer or a regular shopper.
Understanding Attribution
• Branch’s attribution gives Myntra’s the
insights needed to understand which marketing
initiatives drive the most valuable customer
actions and how to allocate the marketing
budget effectively.
How Branch’s 'Matching' Works
• Branch's matching technology is a game-
changer for Myntra, ensuring accurate
customer journey tracking across devices and
platforms, leading to better decisions and
increased ROI.
Journeys Smart Banner
Overview
• Branch’s Journeys offers Myntra the ability to
present web visitors with smart, attractive
banners that drive app engagement and
showcase the latest offers or featured products.
Smart Banner Customization
• Tailored to Myntra’s brand, Journeys' banners
respect the shopper's journey, suggesting
relevant offers and providing a direct link to
the product page within the app.
User Experience Enhancement
• Journeys are about catching Myntra’s
customers at the perfect moment, offering
them a seamless transition from browsing to
buying, which can significantly boost app
adoption.
 Increasing Conversion Rates

• With Journeys, Myntra will see an increase in

conversion rates as customers are given a
direct route to the app content they're
interested in, without the distraction of
navigating through the website.
 Use Case: Retail

• Imagine a shopper sees a Myntra ad for a pair

of shoes; Branch ensures that clicking the ad
takes them directly to the product in the app,
reducing steps and increasing chances of
purchase.
 Use Case: Travel

• Branch can be leveraged for Myntra’s travel

gear section by turning a search result into a
direct link to the travel essentials collection,
making the shopping process as effortless as
the travel
 iOS SDK Integration Steps

• Myntra will be supported through every step

of the iOS SDK integration, ensuring that all
technical aspects are covered for a smooth
transition and continued excellence in the
customer experience.
 Android SDK Integration Steps

• The Android SDK setup process will be

streamlined for Myntra with Branch's full
support, ensuring consistency and quality in
the shopping experience across all devices.
 Web SDK & Journeys Setup

• Integrating the Web SDK for Myntra involves

defining clear paths for customers,
customizing Journeys banners for maximum
impact, and setting up robust tracking for
actionable insights.
 Implementation Timeline & Ownership

• We will outline a detailed timeline for

Myntra’s Branch integration, identifying key
task owners and scheduling follow-ups to keep
the project on track
 Closing & Q&A

• As we conclude, we invite the Myntra team to

ask questions and provide feedback. Our
partnership aims to revolutionize the mobile
shopping experience and continue Myntra’s
legacy of exceptional service.