Chapter Thirteen

Retailing and Wholesaling

Copyright © 2009 Pearson Education, Inc.  

Chapter 13- slide 1
Publishing as Prentice Hall
 Many marketers are now embracing the concept
of _____, using in-store promotions and
advertising to extend brand equity to “the last
mile” and encourage favorable in-store purchase
decisions.
1. disintermediation
2. market skimming
3. shopper marketing
4. exclusive marketing

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 2
 Many marketers are now embracing the concept
of _____, using in-store promotions and
advertising to extend brand equity to “the last
mile” and encourage favorable in-store purchase
decisions.
1. disintermediation
2. market skimming
3. shopper marketing
4. exclusive marketing

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 3
 Which of the following retail stores carry a limited
line of high-turnover goods?
1. Specialty stores
2. Convenience stores
3. Superstores
4. Hybrid stores

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 4
 Which of the following retail stores carry a limited
line of high-turnover goods?
1. Specialty stores
2. Convenience stores
3. Superstores
4. Hybrid stores

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 5
 Best Buy, Home Depot, and PetSmart are super
specialty stores that are known as _____.
1. discount stores
2. category killers
3. warehouse clubs
4. department stores

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 6
 Best Buy, Home Depot, and PetSmart are super
specialty stores that are known as _____.
1. discount stores
2. category killers
3. warehouse clubs
4. department stores

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 7
 Independents, factory outlets, and warehouse
clubs are types of _____.
1.discount stores
2.supermarkets
3.convenience stores
4.off-price retailers

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 8
 Independents, factory outlets, and warehouse
clubs are types of _____.
1.discount stores
2.supermarkets
3.convenience stores
4.off-price retailers

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 9
 Which type of retail organization is strongest in
department stores, discount stores, food stores,
drug stores, and restaurants?
1. Voluntary chain
2. Corporate chain
3. Retailer cooperative
4. Franchise organization

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 10
 Which type of retail organization is strongest in
department stores, discount stores, food stores,
drug stores, and restaurants?
1. Voluntary chain
2. Corporate chain
3. Retailer cooperative
4. Franchise organization

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 11
 A contract between a service company and an
independent business who pay for the right to
operate a business is called a _____.
1. corporate chain
2. franchise
3. voluntary chain
4. retail cooperative

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 12
 A contract between a service company and an
independent business who pay for the right to
operate a business is called a _____.
1. corporate chain
2. franchise
3. voluntary chain
4. retail cooperative

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 13
 The _____ concept seems to explain the initial
success and later troubles of department stores,
supermarkets, and discount stores and the recent
success of off-price retailers.
1. bottom of the pyramid
2. shopper marketing
3. product life cycle
4. wheel-of-retailing

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 14
 The _____ concept seems to explain the initial
success and later troubles of department stores,
supermarkets, and discount stores and the recent
success of off-price retailers.
1. bottom of the pyramid
2. shopper marketing
3. product life cycle
4. wheel-of-retailing

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 15
 _____ are the largest single group of wholesalers,
accounting for roughly 50 percent of all
wholesaling.
1. Merchant wholesalers
2. Manufacturers’ sales branches and offices
3. Brokers and agents
4. Manufacturers’ agents

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 16
 _____ are the largest single group of wholesalers,
accounting for roughly 50 percent of all
wholesaling.
1. Merchant wholesalers
2. Manufacturers’ sales branches and offices
3. Brokers and agents
4. Manufacturers’ agents

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 17
 Wholesalers holding inventories and reducing the
inventory costs and risks of suppliers and
customers is known as _____.
1. warehousing
2. disintermediation
3. bulk breaking
4. hedging

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 18
 Wholesalers holding inventories and reducing the
inventory costs and risks of suppliers and
customers is known as _____.
1. warehousing
2. disintermediation
3. bulk breaking
4. hedging

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 19
 _____ are the most frequently shopped type of
retail store.
1. Department stores
2. Supermarkets
3. Convenience stores
4. Factory outlets

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 20
 _____ are the most frequently shopped type of
retail store.
1. Department stores
2. Supermarkets
3. Convenience stores
4. Factory outlets

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 21
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mechanical, photocopying, recording, or otherwise, without the prior written
permission of the publisher. Printed in the United States of America.

Copyright © 2012 Pearson Education, Inc.  

Publishing as Prentice Hall

©2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 13- slide 22