• Trademark line of product from the house of Colgate-Palmolive, established in 1898, USA 1

Strengths Weakness
• Provides natural, organic, genuine & high quality products in body-wash, hand-wash & facial bars segment • • High cost of operations
Brand value of Colgate
• Offers a range of products depending on size, specification and fragrances to position as a premium brand
with high quality above competition
• Clear positioning • Inefficient marketing
• Natural, organic products strategy
Business line – Personal care products Target market helps to rejuvenate • Brand dilution
• Indigenous manufacturing • Lack of Innovation, R&D
3 4
Opportunities Threats
• Untapped rural market • Increasing competition from
• E-commerce • High-end • Catering to mass
Dabur, HUL, P&G
• Tech-savvy customers public
• Targeting tech savvy
customers • Special • Salons & Spas customers through digital • Growing apprehension of
events • Special events technologies chemicals
Body-wash Hand-wash Facial bars

1. Business model 3. Business drivers

Growth – Cost efficiency & customer centricity initiatives

– Increasing focus towards health and hygiene
– First mover’s advantage in natural, organic
1 2 3 customized products
Digital App launch Customized insights Delivery & Feedback
Sustainability– Strong process & trained personnel
Key activities Develop customer • One on one interaction Transportation of finished – Organized sales and supply channels
friendly and • Skin quality detection goods to the clients by – Innovation in services
intelligent • Recommending the logistics team
application customized solutions 4. Revenue drivers 5. Cost drivers

Manpower Application Quality assurance Area sales manager, • Number and types of • Cost of raw materials
involved developer, manager, Support & regional sales manager, customers • Labor costs
Maintenance team Customer Care store staff • New product lines • Logistics & Packaging costs
Operating Computer lab, Centrally controlled Warehouse with • New channels • Marketing costs
resources Central Servers etc. backoffice finished goods storage • Defected / returned products
capacity

2. Business resources 6. Goals 7. Challenges

Infrastructure • Establish Palmolive as a premium Main obstacle is to gather a sample

Positions
Board of directors
Senior management
Junior management:
• Business operations
• Support operations
Recruited Vacancies
personal care brand with above data base sufficient enough to
• Research & Development lab competition high quality products accurately predict correct results.
0 2 • Warehouse • Direct distribution of customized Working on incorporating customer
0 1 • Centrally controlled back-office solutions to consumers through feedbacks to rectify mistakes if any
the digital channel to benefit from in recommending customized
0 5
low operations cost helping to solutions
0 3
increase our gross margin
0 2