Benchmarking, Operational Plan for the D2C channel for Coalgate-Palmolive

Leveraging existing channel of distribution and stockiest with added technologies to ease D2C channel Benchmarking of companies in FMCG BENCHMARKING
Hyperlocal : The next hurricane Company
Gart
ner Trend Objectives Step taken Challenges Outcome
Ranki
ng

1 Last-mile tech 2 AV technology holds the 3 Incumbents will continue 4 The new value chain -Shift in -Digital Change Reduced
customer interaction with Collaboration with tech management : inventory,high
development recently promise of increasingly brings CEP and CV Colgate
to redistribute value Palmolive 1 expectation suppliers partner Nulogy to Shift in throughputs,
accelerated – several leverage their experise
reducing the per-parcel from automation, but players closer -Process -High visibility and
in supply chain
workforce shift efficient
Digitaliz quality control skillset from partnerships
key technologies cost of new entrants will together, making ation through SAP papers to ipads
being developed last-mile delivery partnerships essential and screens
emerge in instant
delivery segments to effective routing
-Life Cycle approach - to
Incorporate identify environmental To ensure
- Concept: Drones Green sustainable sustainable
Nestle 3 supply impact of a product Reduction in
- Developing tech: practices at every practices to its emissions
chain level of SC - Zero Water Facories
suppliers and
EV
ICE

Droids, Smart door-

ADV
othe partners
lock
4 R approach - Reduce,
- Scalable tech: Reuse, Recover, Recycle Reducing the
Acquire 10/10 in
Uniliver Master Circular Carbon positive by carbon
EV, Parcel-lock Last-mile delivery cost per economy 2030
> In 2015 launched
Foundry ideas platform emissions for Gartner’s CSR
finished goods score
parcel in an average city to crowdsource
*Mckinsey report on Last mile innovations

D2C channel flow after the market launch

Live position & Vehicle

Operational Flow Checks Checks availability based Algo
Vehicle schedule
Product Delivery Express Availability Order Order Order
category Fulfilment
speed in Nearest Volume pickup delivery
delivery
Coalgate Inventory Wishmaster App
Notification Live tracking
Website/App 1) Subscription Basis starts
Order Standard
Routing and 1) Delivery window 1) Pickup location
(Fixed slot) delivery
receive scheduling 2) Road traffic 2) Order details
2) Preferred time
3) Anytime 3) Order aggregation 3) Dropoff