Business Venture of

Valvoline Cummins Pvt. Ltd.

&
Panna Group
Who we are?
 A Journey started in 1980 with many
Achievements
1980 2008
2004 2006 • Introduced new
• Panna Group 1992 1997 • Incorporated as SBU Panna Power
commenced in
• Produce raw lead • Manufacture of • Started Tech Ltd. and
1980 by Alhaj Panna Battery
ingot from scrap lead oxide/ manufacture semi launched PBL
Lokman Hossain, Ltd. (PBL) and
battery leathers red lead. auto battery Plastic Unit,
who started stared
Established Altu
“Panna Battery manufacturing
khan Jute Mills
Co.” auto batteries.
(AKJML).

2013 2011
2015 2014
• Achieve
2018 • Launched
• Launched PBL 2 Membership of
• Relocation and
2009
Volt Battery, completion of the
• Introduced Lubricant Item, Bangladesh • Established Panna
VOlVO Motor construction
world’s most European Brand Accumulation & work of our Distribution (PDL)
advance Cycle Battery, Battery
Mannol Lubricant corporate office Ltd.
Maintenance Free SMF Battery, EV Manufacturer
& Car Care floor at Bir Uttam
Battery in Battery (Max Association
Product CR Datto Road,
Bangladesh Power) (BABMA) Bangla Motor,
Dhaka.
 Battery, Tire, IPS,
Solar
Business Concerns

Jute

Distribution

Retail Solar System

Lubricants
Strength of Panna Group

Nation wide 1600

Annual Group Highly capable Dealers & Retailers Synergic affect Trust of our Valued
6000+ across covering Customer, Channel
Turnover is leadership each & every of diversified Partners & Strategic
employees
BDT 1500+ Crs team districts of business Business Associates
Bangladesh
Bangladesh Lubricant Market
and
Business Plan for Valvoline
 Bangladesh Market
Branded 39
Locally 77 Non-Branded
Blended 38
Bangladesh
Lube 140 Branded 40
* Numbers in Million Liters
Market Imported 63 Non-Branded 23
Industrial 43 Retail
Retail 97 Industrial
Grand Total 140 Industrial Segments General Manufacturing
Power Textile (incl Captive)
* Numbers in Million Liters Port, BIWTA, Marine Steel & Cement
19% 16%
Industrial Retail Construction DGDP
Railway BCIC

14%
15% 18%
31%
14%
27%

12% 10%
26%
69%
3% 3% 4% 10%
1% 1% 4%
1% 3%
Strength of Valvoline in Bangladesh

MARKET SUPPORT
PRODUCT STRENGTH
BRAND VALUE
150 years old Wide range of Local presence of
brand Products Valvoline
US Brand Aggressive pricing employee
Valvoline locally Positive response Marketing &
very known brand from Customer Promotion
support
Business Plan for Valvoline
Proposed Organogram for Valvoline
Business Operation
Head

Finance
Manager

Head of Sales

Retail Industrial

AM-1 AM-2 SM Executive

(with 3 executive) (with 3 executive) (Dhaka) (N.Ganj)

AM-3 AM-4 Asst. SM Executive

(with 3 executive) (with 3 executive) (Ctg) (Gazipur)
Business Plan for Valvoline
Marketing Strategies

INDUSTRIA
BRANDING RETAIL
L
Re-connecting previous Re-connecting existing
Brand launching Dealers & Retailers customer and build
confidence

Expanding dealer network

Digital Marketing Segment wise approach

Segment wise approach to
market

Explore marine sector in

Area wise activation Increase visibility through Chittagong
Shop Signage, POP materials
3 years Business Plan for Valvoline
Volume Plan Financial Investment Plan

* Numbers in Kilo Liters

THANK YOU