SWOT ANALYSIS OF “BAJEKO SEKUWA”

GROUP “A”
Amul Acharya
Abhishek Yadav
Ankush Shah
Mansaa Pandey
Prakriti Dahal
Rohan Gurung
WHAT IS SWOT ANALYSIS?

- A SWOT (strengths, weaknesses, opportunities and threats) analysis is a planning process that helps the company overcome challenges and determine what new leads to pursue.
- The primary objective of a SWOT analysis is to help organizations develop a full awareness of all the factors involved in making a business decision.
- Strengths and weaknesses are the internal factors which are the resources and experience readily available to the company.
- Opportunity and threats refer to the external factors which are typically things that companies do not control.
INTRODUCTION TO “BAJEKO SEKUWA”
- Bajeko sekuwa means ‘grandfather’s barbecue' is a Nepali restaurant chain.
- It was founded by Dinanath Bhandari, opened its first outlet at Sinamangal, Kathmandu.
- The restaurant serves sekuwas and typical Nepalese cuisine made with a proprietary mix of
spices.

- Bajeko sekuwa currently has 10 restaurants in operation with five fully owned outlets and rest
under franchise model and has expanded its outlets in Chitwan and Pokhara.
 SWOT ANALYSIS
OF BAJEKO SEKUWA

• STRENGTHS
• Buyers are the main strengths, name was also given by
buyers themselves

• Broad local menu (Serves sekuwas and typical Nepalese

cuisine made with a proprietary mix of spices.)

• The reliability of employees ( Bajeko sekuwa has provided

wide beneficial bonuses and rewards to the employees.)
 SWOT ANALYSIS
OF BAJEKO SEKUWA

• WEAKNESSES
• Narrow menu for foreign dishes ( can decrease foreign visitors)
• Lack of segmentation of dishes for different categories customers
• Very less upgrade over long period of time
 SWOT ANALYSIS OF BAJEKO
SEKUWA
• OPPORTUNITIES
 SWOT ANALYSIS OF BAJEKO
SEKUWA
• THREATS
• Facing lots of competitors in the market such as
international bbqs from KFC, other highly economic
local brands.

• Customers are also getting bored of the same

cuisine of same tastes.

• Customers are being awared about the bad

consequences of bbqs.
CONCLUSION

Strengths
Weaknesses

Opportunitie Threats
s