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  • Intro To Attitude

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    Patch
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    The document provides guidance on analyzing the target audience and conventions used on the homepage of Attitude, a UK-based gay magazine website. Students are asked to research the demographics and psychographics of the audience, then analyze how the homepage uses layout, typography, color palette, images, interactive elements, and language to appeal to that audience. They are also asked to consider how gender and sexuality are portrayed on the homepage. The analysis should apply terms from a provided online resource on capturing and engaging online audiences.

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    Intro to Attitude

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    The document provides guidance on analyzing the target audience and conventions used on the homepage of Attitude, a UK-based gay magazine website. Students are asked to research the demographics and psychographics of the audience, then analyze how the homepage uses layout, typography, color palette, images, interactive elements, and language to appeal to that audience. They are also asked to consider how gender and sexuality are portrayed on the homepage. The analysis should apply terms from a provided online resource on capturing and engaging online audiences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views3 pages

    Intro To Attitude

    Uploaded by

    Patch
    The document provides guidance on analyzing the target audience and conventions used on the homepage of Attitude, a UK-based gay magazine website. Students are asked to research the demographics and psychographics of the audience, then analyze how the homepage uses layout, typography, color palette, images, interactive elements, and language to appeal to that audience. They are also asked to consider how gender and sexuality are portrayed on the homepage. The analysis should apply terms from a provided online resource on capturing and engaging online audiences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Attitude

    • Webzine
    Task 1. Conventions to engage ‘Attitude’ audience
    Analyse the Webzine homepage of Attitude (the UKs biggest selling gay magazine). Who is their audience? (think demographics and
    psychographics - you may need to research this and provide a definition for each). How does the homepage use media language to
    target and appeal to their audience?

    https://attitude.co.uk/ 

    1.Use the link below and apply as many terms as you can to your analysis. Be sure to analyse the media language codes
    including:

    o - Layout
    o - Typography
    o - Colour palette
    o - Main image
    o - Interactive elements
    o - Linguistic codes

    2. Make attempts to analyse how gender and sexuality is constructed on the homepage.

    http://resource.download.wjec.co.uk.s3.amazonaws.com/vtc/2017-18/17-1
    8_3-22/_eng/unit01/capturing-and-keeping-online-audiences.html

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