CHANGING CUSTOMER ENVIRONMENTS:

• Implement a company-wide system of information.

• Productivity of worker is dependent on latest information.
• So, there will be pressure on organizations to centralize the responsibility.
• Vendor companies must deal with customers to meet their needs for an integrated
system of information distribution.
• In the view of Xerox, by merging office automation technologies.
• How to integrate separate sales force and separate selling cultures to meet
customer needs.