IKEA In Time Of

Covid
 The impact of the coronavirus
 While COVID-19 spreads globally, the retail industry braces for the outbreak's fallout.

 Along with the rest of the world, marketing teams continue to cover new ground and
confront unprecedented challenges triggered by the coronavirus pandemic.

 Consumers continued to spend strongly to furnish their homes despite the coronavirus
pandemic, the holding company that includes most Ikea stores said.
 IKEA - net income 2011-2020
net income in million euros
4500

4000

3500

3000

2500

2000

1500

1000

500

0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

net income in million euros

 The non-essential nature of IKEA’s business and its low online penetration mean
the pandemic will have a significant impact on its 2020 sales.
 This is what we can observe if we take a look on the previous diagram, It shows
the big impact of the covid on the income of this company.
 Competitors of IKEA and their
advantages
 Global competitors have an advantage over IKEA; Walmart and Amazon have a far
broader product range to lean on.

 Those competitors have this advantage which is online ordering and since this pandemic
everybody tries to avoid going to open spaces that crowded with people and ordering
online this makes IKEA lose many custemers,However,the technical team in IKEA try to
deal with this issues and try to create some sort of apps that can help customers to get
their needs without the need of coming to the IKEA area.