COMPETITOR

S
Subtitle
 IPHONE

HUAWEI

SAMSUNG
COMPETITORS STRENGHTS COMPETITIVE ADVANTAGES WEAKNESS

IPHONE  A great product  It has a long-  Sealed-in battery

 Simple usability established must send back to
 Clear communication reputation apple for a
 Dual contact touch  It has the ability to replacement
screen innovate products  No memory card
 Twice the resolution that share the same slot
of average computer operating system  High price
 Full detail web pages
 Easy view photo
 Easy music/phone
call switch over via
headphone button.
Samsung  It offers a lot  Recognized  Less quality
J8 of handset brand than apple
design  Strong brand  Lacking of
 Integration of reputation own
open source  Environment operating
operating al focus system
system and  Very strong  
software R&D
 Cost and Department
quality
focused
 
Huawei  Glass-metal-  It has an  The supply
glass increasing chain has lot
sandwich their brand of flaws
design names  
 6.3 inch in awareness
plane LCD  Has a high
 6gb of RAM level of loyal
and 128 GB of customers.
internal  
storage
 Dual cam with
16-megapixel
 TARGET
MARKET
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