OPPO Z59

TARGET MARKET
PRESENTATION
TITLE
SUBTITLE COMES HERE
 DEMOGRAPHIC SEGMENTATION
TARGET MARKET Demographic segmentation divides consumers according
to age, gender, electricity, income, wealth occupation,
material status, household type and size. Based on Bukenya &
Wright(2007) empirical evidence argues that socio-
demographic factors has role in determining the consumption
pattern across the world. Customers targeted by OPPO 5Z9 is
16% a young customer. It is because they are like and try
something new. Other than that, OPPO Z59 also targeted
OPPO F59
IPHONE 8
simple person which who are not like not bring bag or
42%
SAMSUNG
HUAWEI
handbag for women, they just put this product to their pocket.
21%
Besides as we all know OPPO Z59 is a new gadget so it also
targeted the middle class and upper class for they have
sufficient income.
21% BEHAVIORAL SEGMENTATION
When the consumer changed their taste and also
involved cultural abilities in deciding on having a phone that’s
why OPPO Z59 has unique feature that will help even our
muslim brother and sister because it has a free app or built in
app that is halal look App in which they can use as navigator
where are the halal certified products. 3
GEOGRAPHIC SEGMENTATION
The target customer of OPPO Z59 is
the people that lives in a highly urbanized
and modernized city like Metro Manila,
Cebu City, Davao City and Pagadian City.
The product best suits them because of
the busy lifestyle that is why they seek
convenience to make their life easier. The
3 minute 3 hours usage of will help the
customer save their time.
PSYCHOGRAPHIC SEGMENTATION
This phone best suits for people that
depends everything online specifically
millenials because people nowadays
wants everything up to date, needs to be
always online and wants to know
everything that is happening in the social
media world.

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 CASE POSITIONING
OPPO Z59 is the Click icon to add picture
newest update
smartphone in 2018. It
is assembled in China,
an innovative and
futuristic innovation
because of its
following features:

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• Eco-friendly, less radiation for eye
protection
Click icon to add picture
• Air shuffle
• Face and thumb recognition
• 30 MP wide selfie range
• Full view and detailed web page
• Clear communication even in the
highest mountains
• 3 minutes charge that last up to 3
hours of usage
• Shockproof that can survive a crash
from second floor to first floor
• Easy/Soft touch phone

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 Click icon to add picture

To sum it up OPPO Z59 is a

good quality Smartphone with
amazing Specs. You can treasure
every moment that captured by
its 30MP wide selfie range. It is
the only easiest and soft touch
phone. Its durability cannot
compared by others.

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THANK YOU
VMISCHILLE@YAHOO.COM

GROUP5@GMAIL.COM