COMM Capstone:

Public Relations Campaign

for Everlasting Characters
and Events
By: Alena Masterson
First Step
 Meet with the business to
discuss what the public
relations campaign should
center around
 Met with Everlasting
Characters and events
 Big focus on virtual
fairytales and mermaid
swims
Second Step
 Make Campaign Plan:
 Social media posts
 Getting a press release or
story written on the business
 Weekly meetings with the
business in order to execute
plan and run ideas for
approval
 Social Media Analysis
 Best interaction was posts about newest events and specials
 Emphasize on the COVID regulations
 Have a place for kids to be safe and entertained
 Special deals
 Biggest referral was by word of mouth from previous customers:
 Utilized this by interacting with people through social media and using photos
in order to garner more attention to posts
Social Media Posts
 Market services and newest attraction:
 Swimming with mermaids
 COVID Friendly and new special
meant to jump out to parents
 Hit one of the main targets for the
public relations campaign
 Press Release Process
 Reach out to Melanie Plenda of the Granite State News
Collaborative to ask what’s the best way to contact newspapers
 Takeaways:
 Reach straight out to the editors
 Emphasize what makes the business stand out
 Keep it short and straight to the point

Press Release
• Contact editors and make a
pitch as to why they would
want to publish story
• Stayed local and
emphasized the
interesting fact
• Went for a publication for
50 Businesses and 50
solutions
• All about small NH
businesses surviving in
times of COVID
Virtual Fairytales and Mermaids Keeping Magic Alive for Kids During COVID-19
(Young New Hampshire entrepreneur uses COVID-19 to bring fairytales to children everywhere)
Everlasting Characters and Events has brought on a virtual aspect in order to bring children’s
favorites characters to them while in the confines of lockdown.
Clara Duff-Marsh, is a local NH resident that took her love and passion for entertainment in
order to really bring the magic alive.
However, with COVID-19 no one was holding parties or events, so the young entrepreneur
started virtual fairytales in order to bring the magic straight to child.
Virtual fairytales have characters sending a special message and reading story to a child, no
matter where they are.
You can find more information about Everlasting Characters and Events at:
https://www.everlastingce.com or
Contact Clara Duff-Marsh at 603-508-7791 -- info@everlastingcharactersandevents.com