Introduction

Marico Limited is one of India's leading consumer goods companies[5]

providing consumer products and services in the areas of health, beauty
and wellness. With its headquarters in Mumbai, Maharashtra, India,
Marico is present in over 25 countries across Asia and Africa. It owns
brands in categories of hair care, skin care, edible oils, health foods,
male grooming, and fabric care.
 HISTORY
Marico was established in 1990.
Timeline
•1974 – Harsh Mariwala envisioned a branded FMCG market for coconut and refined edible oils in small consumer packs and sets up a national distribution network for Parachute.
•1990 – Marico was established in India.
•1991 – Marico launches Hair & Care, a non-sticky hair oil repositioning the market leader through contemporary packaging. Sweekar sunflower oil goes national.
•1992 – 94 – Marico goes from being an exporter to international marketer – sets up its first overseas office in Dubai.
•1994 – The year marks another innovation, Revive cold water starch makes starching cottons more convenient for the consumer.
•1996 – Marico lists on the Indian Stock Exchanges.
•1999 – The company expands with its first overseas manufacturing facility in Bangladesh. Marico acquires Mediker in the same year
•2003 – Marico Innovation Foundation, responsible for executing the Corporate Social Responsibility of Marico, was formed. In the same year Marico sets up copra collection centrEs to procure
directly from farmers increasing their margins, thereby improving their lives and making a difference.
•2006 – Nihar enters the Marico fold.
•2006-7 – Marico casts footprint in Africa, acquires Fiancée and Hair Code in Egypt and Caivil, Black Chic and Hercules in South Africa.
•2009 – Marico makes a public offering of equity in Bangladesh a first for one of its overseas subsidiaries.
•2010 – The South East Asia journey commences with Code10 male grooming in Malaysia and Derma Rx skin care solutions in Singapore. The year also marks the launch of Saffola breakfast,
Masala Oats in India.
•2011 – Parachute Advanced entered the skin-care category with the launch of Parachute Advanced Body Lotion (PABL), another innovation by Marico. The year also marks the launch of
Parachute Gold hair cream in the Middle East market targeted to women which today has great equity amongst the consumer. Marico strengthens its presence S.E. Asia through a male grooming,
skin care and food portfolio acquired in Vietnam in the same year.
•2012 – India's Gen Next gets styled by Marico as it launches its male grooming brand, SetWet
•2015 – Marico's Market Cap tops ₹25,000 crore.
•2017– Marico acquires South Africa's leading hair styling business – Isoplus; launches Saffola Active Slimming Nutri-shake (marking entry into nutraceuticals category) and makes a strategic
investment in Zed Lifestyle (Beardo)
•2018 – Marico invests Revolutionary Fitness (Revofit); launches a new brand – True Roots that delays hair greying and launches its first digital exclusive brand – Studio X; launched Saffola Fittify.
•2019 – Marico announces association with Kaya, to create a skincare sub-brand, Kaya Youth.
 Vision & Mission
• Consumers: For they are the reason we exist
• Membership: For a sense of ownership empowers us. Excellence: For
it unleashes our potential
• Wealth: For on it hinges our growth
• Innovation: For it gives wings to ideas
• MISSION 2020 :The Marico Innovation Foundation’s mission is to
provide the nation with first: a belief that Innovation is possible and is
the way to leapfrog India into the center stage of global business
leadership, and second: a framework to leverage innovation for
quantum growth.
 Structure
A Flat Structure :
Marico has a flat organizational structure, with just five levels between
the Managing Director and the shop floor operator. At Marico, everyone
is a member and not an employee. As a member, each individual is
empowered.
Profit Centers:
• This division manufactures & markets Maricos 10 leading consumer
product brands like Parachute, Saffola, Kaya Skin Clinics under the
banner of Kaya Skin Care Ltd. All the above profit centers have their
dedicated marketing teams, distribution channels, sales force.
Contd…..

Finance:
The company is strongly supported by the Finance Division, which
handles the legal, treasury, tax, control systems and management
information support.
HR:
Equal support comes from HRD team, which expends its energies,
formulating and building strategies to build a stable and high - talent
organisation.
 Awards
Marico has also won various other Awards, such as the following:
• Marico won 4 Awards for excellence in Employer branding & Advertising to
Talent at the Remmy Awards 2009 .
• Saffola won Media Abby Gold for the World Heart Day Radio entry - " Radio goes
silent" at the Goa Fest 2009 .
• Marico was awarded the IMC Ramkrishna Bajaj National Quality Award in
Manufacturing Category by the Indian Merchants Chamber
• Parachute won the Asia Star Award for the Parachute bottle warmer awarded by
Asia packaging Federation.
• Parachute ranked 6th Most Trusted Brand in Bangladesh by The Bangladesh brand
forum - an affiliate of the Global Brand Forum, Singapore in 2008 .
• Parachute won the Outstanding Marketing Achievement Award - Silver in 2008.