INSTITUTE OF RURAL RESEARCH

AND DEVELOPMENT AT GURUGRAM

BY ASHOK B LALL
 • The Institute of Rural Research And
Development (IRRAD) houses the
headquarters for the Non-profit
Government Organization, S.M. Sehgal
Foundation (SMSF)  which works on
development projects in rural Haryana. The
building is aimed to be a model of
sustainable development, thus obtaining a
 Platinum rating under the LEED rating
system post construction. The building
accomplishes a number of environmental
goals. The excavated soil is used for making
bricks in situ and the runoff water is
collected for ground water recharge
ensuring zero runoff from the site.
Plot No. 34, Sector 44, Institutional Area, Sector 45, Gurugram,
Haryana 122003

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PROJECTS FACTS
Site Area - 5112 sqm ( Phase 1 )

Ground Coverage - 1100 sqm ( Phase 1 )

Block- 1 Area - 2700sqm ( Phase 1 )

Block-2 Area - 510 sqm ( Phase 1 )

Project cost - 17 cr ( Phase 1 )

Commencement - Mar' 2006 ( Phase 1 )

Completion - Nov' 2008 ( Phase 1 )

Ground Coverage - 420 sqm ( Phase 2 )

Building Area - 1816 sqm ( Phase 2 )

Basement Area - 1146 sqm ( Phase 2 )

Commencement - May 2010 ( Phase 2 )

Completion - Jan’ 2012 ( Phase 2) Your Logo or Name Here

The Problem

Changing Water Longer New Industrial

Climate Shortages Winters Terrain Impact

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The Solution

Clean Evergreen Healthy

Water Foliage Vegetables

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The Product
Web Deep Links
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Instant Communication
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Networked API
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Digital Product

Emphasize your
main benefit
Other benefits include
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 Divider Slide Title
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Business Model
There is an opportunity for success

Fortify De-Marginalize Research

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Market Opportunity

$3B $2B $1B

Opportunity to Build Freedom to Invent Few Competitors
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Competition
Convenience

Expensive Affordable

Inconvenient

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Growth Strategy
How will we scale in the future
Phase 1
Month, Year
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Phase 2
Month, Year
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Phase 3
Month, Year
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Traction
Forecasting for success

Vendors Users Gross Company

Revenue Revenue Gross Revenue
$300,000
20YY 0 0 $0 $0
$250,000

20YY 10 100 $6,750 $1,013 $200,000

$150,000
20YY 50 500 $33,750 $5,063

$100,000
20YY 200 2000 $135,000 $20,250
$50,000

20YY 400 4000 $270,000 $40,500 $0

1 2 3 4 5

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Timeline
Our two-year action plan

Design Feedback Design V2

Feb, 20YY Oct, 20YY Nov, 20YY

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20YY 20YY

Focus Group MVP Launch

Jun, 20YY Jan, 20YY Jul, 20YY

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Financials
Year 1 Year 2 Year 3
Detailers 5,000 40,000 160,000
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average Price per Sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
• Cost of Revenue 0 0 0
Gross Profit 5,625,000 48,000,000 216,000,000
Expenses
• Sales & Marketing 5,062,500 38,400,000 151,200,000 70%
• Customer Service 1,687,500 9,600,000 21,600,000 10%
• Product Development 562,500 2,400,000 10,800,000 5%
• Research 281,250 2,400,000 4,320,000 2%
Total Expenses 7,593,750 52,800,000 187,920,000

EBIT -1,968,750 -4,800,000 28,080,000 13%

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The Team

Allan Mira Victoria Lindqvist August Ian Angelica

Mattsson Karlsson Bergqvist Hansson Astrom
COO COB CFO Head of Operations Head of Technical Creative Director

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Funding

$14,000 $12,000

Fund Category
Fund Category
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$32,000

Fund Category Fund Category

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Summary
Summary tagline or sub-headline
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Thank You
Kalle Persson
+1 23 987 6554
kalle@email.com
www.fabrikam.com
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