Hotel Petalo

Blanco - Open
House
• Due to the age of the Hotel, the hotel
has gotten a complete facelift,
creating an inviting atmosphere.
• The goal is to attract people to the
open house and use the momentum
to create a steady flow of bookings
for the coming year.
 • The hotel that was remodel was done in both
Tv Ad hotels. One located in Denver, Colorado and
the other Bogota, Colombia.
• Since television is very much a medium of
Campaign. communications for international news. The
plan is to run an add on the tv screens both in
Denver and Colombia.
• Price – this should run about $400,000 for
commercials aired in both places.
 For the fist half - this ad
will show that the hotel

Concept: was old and needed a

splash of life. Then there
will be a change in
picture where the light
comes on and the hotel is
highlighted.
• The add will center around a
black and white ( monotone)
picture of the Hotel.

After that we let the

people know that
there is a change
where it has been
remodeled for a better
experience.
 • Instagram has become a hub for
businesspeople looking for
destinations; whether it be work or
pleasure.
Instagram • Instagram is a good avenue to reach
people who are not as invested in
television.
Campaign • Instead they get their information from
social media; namely Instagram.
• This should cost only about $100 to
run.
Example post:
•Must be simple, clear, and
keep people wanting to see
more.
Email Chain WE WANT TO REACH WE WANT TO KEEP THIS SHOULD NOT
THOSE LOYAL THEM ENGAGED COST MUCH MORE
CUSTOMERS THAT HAVE WITH THE COMPANY THEN THE HOURLY
STAYED AND SPENT
THEIR VISITS TO THE
SO THAT A SENSE OF SALARY OF THE
CITIES IN OUR HOTEL BRAND LOYALTY COMMUNICATION
BEFORE. BECOMES INTERN OF THE
ESTABLISHED. COMPANY.
Email Draft
Website update

The website should be

It should also run a
updated so that the
few promotions only
public can be
available through the
informed about the
website.
open house.