Increasing NCGV’s Social

Media Presence

By Gayatri Chopra, Corinne Rose and Katie Weber

 Intro - Who We’re Pitching To

● North Carolinians Against Gun Violence - advocacy,

- Education fund for
awareness eduction, and mobilization based in order to end gun
- Action fund for violence
buying and
distributing supplies ● Distribute information through Instagram, Facebook,
Twitter, website, email lists.
What We Want to Achieve:
● Increase social media presence and engagement on
Instagram

● Create user-friendly content Why

Millenials?

● Attract an audience of 18 - 29 year olds (Millennials)

Audience Persona

Focus Audience:
Allie Jones
“I’m extremely passionate about
ending gun violence nationally
but specifically so in North
Carolina where I reside.”
Professional Goals Emotions and Behaviors
● To advance her career/establish business ● Passionate
ownership ● Independent
● To address humanitarian issues ● Invested in government/liberal agendas
● To create positive change within her
profession
● Seeks to enact social change/be at the
forefront of revolution
Bio and Demographics Possible Solutions
● 22-year-old Female ● Introduce her to our resources for individuals
concerned with the elevated level of violence in NC.
● Private Sector worker located out of
Charlotte city, NC
● Educate her/encourage her to educate others on
gun safety including safe gun storage and
● $100,000+ salary prevention of accidental shootings.
● Unmarried ● Mobilize her/encourage her to mobilize others
concerning certain bills and legislation that either
oppose/support the ceasement of gun violence
● Contact her with her local and state officials
● Explain the importance of nonprofit and advocacy
work in regards to congress
● Share educational articles pertaining to gun
violence and upcoming/recently passed legislation.
Encourage her to write Letters to the Editor on
issues she feels most passionate about.
● Connect her with local law enforcement officials
● Inform her of volunteer and internship
opportunities to help enact change
Social Media Statistics:
● Facebook: 2,219 people like the page and 2,216 people follow

● Twitter: 1,128 followers, 49% decrease from Facebook

● Instagram: 132 followers, 88% decrease from Twitter and 94%

decrease from Facebook
 Our Pitch PT 1 : Instagram Stories

Sources: Techcrunch.com, iconosquare.com, Buffer.com

 Instagram Strategy Takeaway- Mission and
Vision in Action Tip: Add Add Every Story
you post to a Story Highlight.
This allows viewers to go
back and check or share
information after 24 hours
Staff Takeover Example: Let your
audience get to know a particular staff
member that day. Consider doing a
“behind the scenes” tour or a “life in the
day of” Instagram live

Sources: blog.hootsuite.com
 Instagram Strategy Takeaway- Resources

Story Highlights

Engaging Story Utilizing Poll and

Questionnaire functions

TedTalk Covering
Gun Violence

Sources: Ted.com, Instagram.com

 Our Pitch PT 2 : Hashtags and Location Tag

Sources: get.simplymeasured.com, Buffer.com, socialmediatoday.com

 Instagram Strategy Takeaway- Hashtags

Examples:

#NCGV4guncontrol
#endgunviolenceNCGV
#gunsenseNCGV
#KeepNCSafe

Sources: later.com
Additional Strategies - Primary
Business mode provides Instagram Insights: A tool
that deciphers for you what content works and what
doesn't. “It gives you information about your
followers to help you build a picture of those who
Create a regulated social media schedule per platform take an interest in you.”
- Instagram: 2 posts per week, 3 stories per week (Primary Focus)
- Facebook: 2-3 posts per week
- Twitter: 4 tweets per week minimum
Utilize platform tools
- Ex - Instagram Live, Stories, Reels, IGTV, boosted posts, direct message, highlights
- Ex - Instagram Metrics and Business mode

Sources: NCGV, Instagram.com

Additional Strategies - Secondary
- Publish original website content
- Blogs
- Op-eds
- Original website content generates more unique visitors
to websites and can present the issue from a human-
interest angle
Why This Method?
● Increases user engagement where the audience congregates
● Boost social accounts through platform algorithms
● Increase access to the organization’s original information and content
● Encourage audiences to take action in support of NCGV
Conclusion:
● Connection
Questions?