TYRE SEGMENT SURVEY REPORT

PIAGGIO
INTRODUCTION

 Sample survey carried as a part of captive research was

implemented in pune city focusing on various tyre
distributors/dealers.
 The sample survey was carried out in order to understand
the transportation mode exercised in market and also to
understand the distribution model as well as to measure
the cost benefit analysis.
 Primary as well as secondary research process were
implied for the same.
 Questionnaire model was prepared and was tested over
the sample
 SUPPLY CHAIN NETWORK

CO’S C/F
INDUSTRY WARE
HOUSE
HTV Central
WARE
HTV WH HOUSE
&C/F’S

CO’S DEALER

LTV/407,709
HTV
TYRE DEALERS LTV/407,709

Regional warehouse

LTV END CUSTOMERS

Counter selling

RETAIL
 UNDERSTANDING SUPPLY CHAIN
Tyres after manufactured are stored in the warehouse owned by the
company.
Hence dispatched to various regional ware house and C&F agents
The mode of transportation adopted at this stage is through
HTV
From the ware house use of htv is processed in order to supply to local
godowns and distributors.
Approach towards dealers and distributors are built using ltv
Direct supply from local godowns for retail business is also witnessed
,medium being ltv
Direct purchase by the end customer ,use of ltv are very less at this
stage.
 FIELD ANALYSIS
 SEGEMENT TYRE
 AREA COVERED PUNE
CITY,FURSANGI,CHAKHAN,WAGOLI,SASWAD ,BHOSARI ,LONI,
HADAPSAR ,KHADKI .
 PRODUCTS STUDIED GOOD
YEAR,BRIDGESTONE,MRF,JKTYRE,APOLLO ,MICHELLIN ,TVS,
GT.
 MET DEALERS, DISTRIBUTORS, RETAIL
STORES,COMPANY WAREHOUSE
 VEHICLES OBSERVED APE3W,APETRUK,TATA
ACE,BAJAJ,MINIDOR,407.
TYRE SIZE STUDY & LOADING PATTERN
TYRE SIZE APE3W TATA ACE
1000*200(trucks) 13 26
900*20(bus) 13 26
825*16(709TATA) 30 74
750*20(407TATA) 40 80
600*16(Jeep)) 52 100
700*15( Minidor) 60 125
5.90*15(minibus) 48 120
450*10(omni,6seater) 90 2200
185/R16,R15(sumo) 50 100
215/R15,R14(tempo) 50 ---------
165/R13 (Indica) 66 100
145/70(Passenger cars) 60 110
TRACTOR&JCB(12*4*28,13*6- 3 8
28,13*24)
 Tyre pattern
Higher Sales ratio:
 Radial :
 1000*200(trucks)
145/70(passenger
 900*20(bus) car)
 825*16(709TATA)
 750*20(407TATA)
 600*16(Jeep)) 900*20
Bus tyres
 700*15( Minidor)
 5.90*15(minibus)
825*16
 450*10(omni,6seater)
750*20
 185/R16,R15(sumo) Tata 407,709
 215/R15,R14(tempo)
 165/R13(Indica)
165/r13
 145/70(Passenger cars) Indica
 TRACTOR&JCB(12*4*28,13*6-28,13*24)
Stacking pattern
 Since the orders vary the supply had to be in random order the
vehicles have to carry tyres of different pattern all together.
 Tyres are placed vertically as well as horizontally to occupy
minimum space.
 Depending upon the area and order vehicles are used. For small
orders three wheelers are used.
 For tyre size :
5.90*15(minibus)
450*10(omni,6seater)
185/R16,R15(sumo)
215/R15,R14(tempo)
165/R13(Indica)
145/70(Passenger cars)
for tyre of above size 3wheeler vehicles are
used very often.
VEHICLE OBSERVATION
LOADING PATTERN
 Dealer profile: Goodyear Tyres

Number Sales/order per Mode of Delivery Number of Vehicle status Area Vehicle Max sales
of stores day transport cost vehicles coverage brand
ation

Max Min Owned Hired Retail Distribu

tor/WH

4 14 3 3w,4w 8rs/km 5 5 60kms Tata 8/day 280/da

(407,709) y
,ace,ape3
wheeler,
minidor,
mahindr
a,
 CEAT TYRES

Number Sales/order per Mode of Delivery Number of Vehicle status Area Vehicle Max sales
of stores day transport cost vehicles coverage brand
ation

Max Min Owned Hired Retail Distribu

tor

4 12 3 3w,4w,tr
uck
8rs/km 8 - 8 70km Tata
407,709,a
6 170
ce,ape3w
heeler,mi
nidor,truc
k
 MRF TYRES

Number Sales/order per Mode of Delivery Number of Vehicle status Area Vehicle Max sales
of stores day transport cost vehicles coverage brand
ation

Max Min Owned Hired Retail Distribu

tor

7 16 2 4w 10rs/km 14 14 80kms Tata 10 300

407,709,t
rucks
 APOLLO TYRES
Number Sales/order per Mode of Delivery Number Vehicle status Area Vehicle Max sales
of stores day transport cost of coverage brand
ation vehicles

Max Min Owned Hired Retail Distribu

tor

4 14 2 3w,4w 8rs/km 8 - 8 70kms Tata 14 400

ace,407,
709,ape3
w,minid
or
 MICHELLIN TYRES

Number Sales/order per Mode of Delivery Number Vehicle status Area Vehicle Max sales
of stores day transpor cost of coverage brand
tation vehicles

max Min Owned Hired Retail Distribu

tor

3 12 0 3w,4w 6rs/km 6 - 6 50kms Tata 407 6 150

709,ape,
mahindr
a
 General Tyre Stores
Number Sales/order per Mode of Delivery Number Vehicle status Area Vehicle Max sales
of stores day transport cost of vehicles coverage brand
ation

Max Min Owned Hired Retail Distribu

tor

8 7 2 3w,4w 5rs/km 4 - 4 40kms Minidor, 23 ---

ape,mah
indra
 COST BENEFIT ANALYSIS
APE3W
DRIVERS PAY 4500
EMI 3000
INSURANCE 300
TYRE COST 300
MAINTENANCE COST 400
FIXED COST 8500
MILEAGE 28
KMS/DAY 90
DIESEL RATE 34
FUEL COST 2800
VARIABLE COST 2800
TOTAL OPERATING COST 11300
 APETRUK

DRIVERS PAY 6000

EMI 5000
INSURANCE 500
TYRE COST 400
MAINTENANCE COST 800
FIXED COST 12700
MILEAGE 20
KMS/DAY 120
DIESEL RATE 34
FUEL COST
VARIABLE COST 5300
TOTAL OPERATING COST 18000
 TATA ACE

DRIVERS PAY 7000

EMI 6000
INSURANCE 700
TYRE COST 600
MAINTENANCE COST 1200
FIXED COST 15500
MILEAGE 17
KMS/DAY 120
DIESEL RATE 34
FUEL COST 6000
VARIABLE COST 6000
TOTAL OPERATING COST 21500
OPERATING COST PER KMS

APE3W

4.8 RS/KM
APETRUK

5.7RS/KM

TATA ACE

6.8RS/KM
 ADVANTAGE

APE3W APETRUK
TATA ACE
OPERATING OPERATING
OPERATING
COST IS 30 % COST IS 17 %
COST IS
LESS THAN LESS THAN
6.8RS/KM
TATA ACE TATA ACE
NOTE:

 Operating cost has been calculated through summing up

total fixed cost and variable cost.
 Operating cost per km has been obtained by calculating
the total operating cost and working days in month and
number of kms run per day.
 Toatal number of working days has been taken as 26 in a
month.
 OBSERVATIONS
 It was observed that the mode of transportation by ltv was mostly
practiced in secondary stage.
 Among three wheelers ape3wheeler had large share compare d to
other three wheeler s like Bajaj ,Mahindra ,Atul shakti
 Use of HTV &TATA 407,709 was more compared to other vehicles as
orders used to be in bulk and in order to meet the need of dealers
/distributors.
STANDING IN TYRE MARKET

APE3W

APETRUK

TATAACE

BAJAJ

MAHINDRA
CONCLUSION
 Through the sample survey it was observed that the ape 3w was
leading among three wheelers in providing service for supply of
tyre .
 Among 4wheelers Tata ace was the preferred one
 Minidor and407 as well as 709 were also used very often and
providing a good competition to ape and Tata.
 In case of 407 the vehicle was not being fully utilized as the trucks
where not fully loaded, they were carrying the load same as of Tata
ace .
 Hence was observed that the operating cost per km of ape 3 wheeler
and ape truk was lesser than the Tata ace
  
THANKYOU