Café Gaming

Presented by Garett, Logan, Morgan and Seth

 Description

● Café Gaming

● 11644 Vanowen St. North Hollywood, CA 91605

● 3,570 sq ft
 Mission statement

● We know that you work hard everyday. We believe that there

should be a place not only to relax but to have fun with friends.
That is why we do what we do. We are Café Gaming.
Description of Products

At Cafe Gaming, we want to offer everyone a chance to come and enjoy their favorite coffee
beverage and the opportunity to hang out with friends and play the latest games.
Description of Service

We want to have the customers enjoy playing the newest games on the latest systems while
being able to socialize with other fellow coffee lovers and gamers.
Future Plans and Development

Cafe gaming will always ensure we keep the newest gaming systems and games as well as
keeping our menu updated.
 Demographics

● 10 to 34 years old, any income, male or female, from any

occupation, education level and marital status.
Geographics
● We are located in North Hollywood, CA

● North Hollywood is a suburb of Los Angeles

● We will serve the area of North Hollywood
● North Hollywood is home to the Pierce Brothers Valhalla
Memorial Park and the NoHo District.
 Size of Market

● 54,917 people in North Hollywood are in our target market.

 Growth

● The population of North Hollywood in the 2000 census was

77,848.

● The percentage of residents age 19 to 34 is among Los

Angeles county's highest.
● The estimated population in 2008 was 87,241
people.
 Economic and Social Factors

● Average yearly income is $65,413.

● Consumer spending in North Hollywood meets the national

average.
 Competitors

● BIGGBY Coffee Company and Starbucks Coffee is our competitors

Competitive Advantage Part 1

Biggby Coffee-

Lattes and other Coffees Tall (16 oz.) $4.59

Lattes and other Coffees Grande (20 oz.) $4.89
Lattes and other Coffees Super (24 oz.) $5.39
Lattes and other Coffees 32 oz. $6.49
Competitive Advantage Part 2

Starbucks Coffee-

White Chocolate Mocha Grande $4.45

White Chocolate Mocha venti $4.75

Freshly Brewed Coffee tall $1.85

Freshly Brewed Coffee Grande $2.10

Market Share

● In the long run, I think that we could have more customers and a higher rating and stuff
like that than Biggby Coffee and Starbucks Coffee co. When we get our business up and
running and people find out about us, i think we could be the best coffee shop in
California.
Future Competition

● In the future, i don’t think we will have much competition only because i believe we are
the first business to thin of this idea and actually act on it. I think the whole gaming idea
of the business is going to attract customers to our shop and potentially erase the other
coffee shops in the area.
 Marketing Plan and Sales Strategy

Business Image/Message - life is so fascinating when there is coffee and games in

it.

- Postcards to be delivered to nearby residences

- On radio hourly for one week to get the name out

These would cost up to $3278.30

Goals

● In the future we would like our business being the most favored Coffee Shop in all of
Southern California.
Strategies

● We will reach our goal by giving the people what they want and when they ask.
- This will also be in management with a democratic system that allows changes both in
management and for consumers

● Ex. If someone walks into our business and demands lower prices for certain drinks then
we will do our best to lower the prices a little, so it doesn't make our business go down
hill.
Risk Strategies

● People demand too many changes and there is no way we can make them all
● People will come on and complain about the coffee
● We could get robbed of our consoles and pc’s
● Destruction of property/arson/shootings
 Industry Analysis 1

Economic Sector - Consumer Cyclable : Industry - Restaurant/Technology

Size and Growth Rate of Industry: big and rapid because we are in between two
other types of industries.

Why we are these?

We allow free internet access, online gaming, drinks and food, and comfort
 Industry Analysis 2

Expansion?

In the future we will expand our companies for newer technology that will be released.
Also we will expand our business into a franchise all across the US.

Trends/Opportunities?

Rapid expansion and newer technology will allow us to use the demand of the people at
our business and see to the new tech.

Sensitivity?
 Business and liability insurance

Licensing & Foods and drinks handler certificate

Insurance
Non – disclosure Agreement
Employment Agreement (offer letters)
Employee’s Handbook
Operating Agreement for LLCs
Building License
Health inspection Certificate
Proof of district-issued food and drinks manager identification card
Food purchase record storage and record keeping (If you are also involved
in the sale of snacks)
Depot, commissary or service support facility meets vending unit
operation needs
Copy of license for the service support facility and/or a recent inspection
report
Tax Payer’s ID
Fire certificate
Kitchen insurance
Certificate of Incorporation
Business License
General insurance
Health insurance
Liability insurance
Kitchen Insurance
Workers compensation
Overhead expense disability insurance
Business owner’s policy group insurance.
Loan Amortization

Payment Every
Loan Amount Month
$2,500,000 $19,900.32
Loan Term Total of 180
15 years Payments
Interest Rate $3,582,056.78
5.1% Total Interest
$1,082,056.78
 Sources
● https://www.bplans.com/internet_cafe_business_plan/market_analysis_summary_fc.php

● https://www.loopnet.com/Listing/11644-Vanowen-St-North-Hollywood-CA/14041658/

● "North Hollywood Profile - Mapping L.A. - Los Angeles Times". Maps.latimes.com. Retrieved 2017-04-28.
● https://www.point2homes.com/US/Neighborhood/CA/Los-Angeles/North-Hollywood-
Demographics.html

● https://planning.lacity.org/complan/CPA_DemographicProfile/2014_NOHO.pdf