LECTURES FOR PRINCIPLES OF TOURISM 2

The management
process responsible for
identifying,
anticipating and
satisfying customer
requirements
profitably.
• to put focus in the market
required.
• TARGET MARKET – preference
market and how maximize the
marketing expenses in the
most effective way.
• Answer the questions WHO,
WHAT, WHEN, WHERE and
HOW.
 • Define Tourism Market
• Find Potential Tourism Market
• Divide market into segments
• Select market segment as a
target
• Existing and future sales
potential for each segment
• Amount of strength of
competition
• Ability to offer a marketing mix
• Cost of servicing each segment
• Each segment’s contribution to
accomplishing overall business /
community objectives.
Business travelers
Professional travelers
Incentive travelers
Special-interest

travelers
• Associations
• Businesses
• Exhibitions
• Trade shows
• Religious organizations
• Political parties
• Governments
 Suppliers
(Transport carriers, Hotels, Restaurants and Other services

1
4
3
WHOLESALE TOUR
OPERATORS
CORPORATIONS / RETAIL TRAVEL
ORGANIZATIONS AGENT
2

RETAIL TRAVEL
AGENT

Ultimate Buyers: Travelers / Consumers

 Advance
block Combine
booking products into

Tour operator Accommodation

Sells directly

Transport
Package Customers
services
tour/Inclusive
tour
Sell through
intermediary
Destinations and
other tour
services

Travel agents
Airline regulation
Airline deregulation
Hub and Spoke
system
Airline, city and
carrier codes
 1 Freedom
st

BANGKOK MALAYSIA MALAYSIA SINGAPORE SINGAPORE

A THAI AIRCRAFT FLIES FROM

BANGKOK TO SINGAPORE BY
OVER FLYING MALAYSIA
 2 Freedom
nd

BANGKOK KUALA LUMPUR SINGAPORE

A THAI AIRCRAFT FLIES FROM BANGKOK

AND STOPS IN KUALA LUMPUR FOR
REFUELING THEN FLIES TO SINGAPORE
 3 Freedom
rd

BANGKOK KUALA LUMPUR

A THAI AIRCRAFT FLIES FROM BANGKOK

TO MALAYSIA TO DROP OFF THAI
PASSENGERS IN KUALA LUMPUR
 4 Freedom
th

BANGKOK KUALA LUMPUR

A THAI AIRCRAFT FLIES FROM BANGKOK

AND STOPS IN KUALA LUMPUR TO PICK
UP PASSENGERS FROM KUALA LUMPUR
TO FLY TO BANGKOK
 5 Freedom
TH

BANGKOK KUALA LUMPUR SINGAPORE

A THAI AIRCRAFT FLIES FROM BANGKOK

TO SINGAPORE FO PICK UP PASSENGERS
FROM KUALA LUMPUR, THEN FLIES TO
SINGAPORE
• Timesharing
• Rules
and regulations
for the accreditation
of hotels and other
accommodations
establishments
 franchising
Rules and regulations

for the accreditation

of restaurant and
other food service
establishments
Refreshment of one's
mind or body after
work through activity
that amuses or
stimulates.
 A force that allows
individuals to consider
and reflect on the values
and realities that are
missed in the activities
of daily life.
refers to travel which
involves either viewing
or participating in a 
sporting event staying
apart from their usual
environment.
1. AMADEUS (1A) – used
throughout the world.
Ex: Air France, Lufthansa,
Continental Airlines
2. ABACUS (IB) – mostly
used in Asia.
Ex: Singapore Airlines
3. GALILEO (IG) – used by the
United Airlines.
Ex: N.A, S.A, Europe and Asia
market
4. APOLLO (IV) – used in Mexico
and USA.
5. WORLDSPAN (IP) – used by
USA.
Ex: Northwest and Delta Airlines
6. AXESS (IJ) – first used by
Japan Airlines; exclusively
within Japan.
7. FANTAZIA (IZ) – used
within Oceania, Australia
Ex: Qantas Airways
8. INFINI (IF) – Abacus
helps Nippon Airways
to develop this system.
9. SEBRE (W) – similar to
Abacus.
Ex: American Airlines