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  • Maybelline

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    Maybelline New York is the world's leading cosmetics brand owned by L'Oréal, the largest cosmetics company. Founded in 1915 by Thomas Lyle Williams and his sister Maybel, Maybelline has grown to be available in over 120 countries. It has strengths in its association with L'Oréal, innovation culture, wide product range, and emphasis on diversity in marketing. Opportunities for growth include more women consumers and a growing cosmetics market, but threats include intense competition and potential issues around animal testing.

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    Maybelline New York is the world's leading cosmetics brand owned by L'Oréal, the largest cosmetics company. Founded in 1915 by Thomas Lyle Williams and his sister Maybel, Maybelline has grown to be available in over 120 countries. It has strengths in its association with L'Oréal, innovation culture, wide product range, and emphasis on diversity in marketing. Opportunities for growth include more women consumers and a growing cosmetics market, but threats include intense competition and potential issues around animal testing.

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    10 views7 pages

    Maybelline

    Uploaded by

    smileseptember
    Maybelline New York is the world's leading cosmetics brand owned by L'Oréal, the largest cosmetics company. Founded in 1915 by Thomas Lyle Williams and his sister Maybel, Maybelline has grown to be available in over 120 countries. It has strengths in its association with L'Oréal, innovation culture, wide product range, and emphasis on diversity in marketing. Opportunities for growth include more women consumers and a growing cosmetics market, but threats include intense competition and potential issues around animal testing.

    Copyright:

    © All Rights Reserved
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    of 7

    M AY B E L L I N E

    NEW YORK
    BUSINESS ANALYSIS
    NATURE OF THE BUSINESS
    Maybelline New York is a
    ‘limited liability company’ owned
    by L'Oréal, the world’s largest
    cosmetics company.
    This ‘manufacturing company’
    is the world’s leading cosmetics
    brand, available in over 120
    countries worldwide.
    HISTORY

    Thomas Lyle Williams


    &
    Maybel Williams
    1915:THE BEGINNING
    VARIETY OF ONLINE CONTENT
    TITLE:
    FOUNDATION FINDER (FACIAL-RECOGNITION
    TECHNOLOGY) TITLE:
    S W O T A N A LY S I S
    • Association with L'Oréal • Animal Testing
    STRENGTHS

    WEAKNESS
    • Innovation culture and novelty
    • Wide product range
    • Research facilities
    • Good marketing
    • Emphasis on color in their cosmetics
    • It celebrates diversity
    • Low prices due to low cost of production
    OPPORTUNITIES

    • Increase in the number of women • Intense competition

    THREAT
    • The shift in consumer behavior
    • Growing market for cosmetics
    THANK YOU!

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