Background

• Privately held American corporation

• Founded by Amar Bose in 1964
• Based in Framingham, Massachusetts
• Amar’s interest in speaker systems began in 1956
• The Bose 2201 - the first product sold in 1966
• Bose 901 – the first successful product introduced in 1968
Bose – R&D
Perceptual Mapping
Product Development Process Lessons from BOSE’s Innovations

• Noise-Cancelling Headphones Were Not About Cancelling Noise

• Listen to Customers
• Product Selection Can Be the Luck of the Draw
• Don’t Waste Time Optimizing An Invention Because You Can
• Do Pure Research
• Marketing Must Support Inventions
•  It’s Not Always Technology Innovation That Makes a Technology
Product Successful
 Bose Challenges
• Improving Product
• Improving Research
• Keep relationship with customer