NEW PRODUCTION

DEVELOPMENT
NAME : MUHAMMAD NOOR AMIRULLAH BIN AZIZUDDIN
NO MATRIX : CB200191
RADIO

• Radio is the technology • Radio waves were first • Heinrich Hertz from
of signaling and identified and studied by German.

WHERE
WHAT

WHO
communicating using German physicist
radio waves. Heinrich Hertz in 1886.
• Guglielmo Marconi
• They are generated by an • The first practical radio from Italy.
electronic device called a transmitters and
transmitter connected to receivers were developed
an antenna which around 1895–1896 by
radiates the waves, and Italian Guglielmo
received by another Marconi,.
antenna connected to a
radio receiver.
 • 1886 by Heinrich Hertz
from German.
WHEN
WHY
• 1895-1896 by Italian
Guglielmo Marconi.
• Radio began to be used
commercially around
1900
• Entertainment is a part of every
social group. It plays a key role
in socializing and helps people
find happiness, especially
during hard times. By playing
music, and talking about
interesting topics, radios
provide high-quality
entertainment that is free of
charge and fulfilling to the
listeners.
HOW IT WORK

• Radio works by transmitting and receiving electromagnetic waves. The radio signal is an
electronic current moving back and forth very quickly. A transmitter radiates this field
outward via an antenna; a receiver then picks up the field and translates it to the sounds
heard through the radio.
NEW PRODUCT DEVELOPMENT

• Product development, known as new product development process comprises a set of

steps that go form idea generation to post launch review, which help companies analyze
the various aspects of launching new products and bringing them to market. It comprises
idea generation, screening, concept development & testing, market strategy/business
analysis, product development, market testing & market entry/commercialization.
 IDEA GENERATION
• Developing a large pool of ideas.

IDEA SCREENING
• Non-feasible and non-viable ideas are screened out.

CONCEPT
• The selected ideas turn into concepts are tested to find the best one.
 Marketing Strategy
• Marketing strategy is developed for the new product.

Product Development
• The actual product is developed and tested for feasibility.

Test Marketing
• The business strategles are tested in test markets.
 Commercialization

• The new product is introduced in the market.

6 MAJOR CONSIDERATIONS

CONSUMER ACCEPTANCE
• Sales depend on consumer acceptance of the product.
• In addition to some of these factors, industrial consumers look primarily for suitability, durability, quality, stable supply and
price.
PATENT, COPYRIGHT AND TRADEMARK PROTECTION
• Before a decision is taken to embark upon an expensive development programme, the degree of protection obtainable from
patents should be thoroughly explored.
• Copyrights are generally applicable to writing of books and other printed matters such as maps, charts, drawings, painting,
photographs, etc.
• A trademark is an identifying aspect of a name, symbol, or device, which may be registered to distinguish its product from those
manufactured by others and it should be distinctly different from other trade marks, currently in use.
DEVELOPING AND MANUFACTURING COSTS
• Before undertaking to develop a particular product, the management of an organization
must be able to envisage a return on the product commensurating with the cost of
development.
COMPLEMENTARY PRODUCTS
• A live management is always on the alert for new products that will round out the line of
goods sold, articles that may be produced or sold during the dull seasons or that which
will utilize existing equipment not being used to capacity.
EFFECTS ON OTHER PRODUCTS
• The management should also consider the effect of proposed products on established products.
• Sometimes an addition of new product tends to fill out the line of products, as in the case of
complementary products; other times, the new product competes directly with an existing
product and may or may not increase the over-all sales and profits of the organization.
BY-PRODUCTS
• A product development programme designed to find ways of utilizing the by-products and
wastes are very worthwhile.
SUPRA ST-126 (SUCCESS PRODUCT)

• Simple design, classic shape and control, even plastic.

• You can pay attention to the presence of connectors for USB carriers and SD cards, with which you can play
MP3 files.
• Support a large number of frequency ranges: FM, VHF, MW, HF.
• The sound quality from a single speaker isn’t perfect, but the volume is enough for use in the country or in a
fairly large office.
• Supports MP3 playback from external sources
• Works on VHF, SV, KV
• High volume
 NEW PRODUCT DEVELOPMENT

• Review from customers and users.

IDEA • Research from another radio
GENER
marketing
ATION
• Fix the old weakness about the product
IDEA • Improve the product
SCREEN
• Identified customers needs
ING
• Consumers an incentive for upgrading to a new product
CONCE
PTS • Price sensitive are consumers in target market
Marketin • Share on website or social media
g about a new product
Strategy
Product • Evaluate new products with old products.
Develop • Try new products for employees to review
ment
Test • Get feedback from buyers and consumers
Marketin
g

Commerc • Set the latest product launch date

ialization • Announce the latest product
launches
SONY ICF-306 (FAILURE PRODUCT)

• Sony products always stand out with their own designs.\

• Can’t support USB carriers and SD cards.
• Expensive price
• The signal response is not very confident
 NEW DEVELOPMENT PRODUCT

IDEA • The company does not care about

GENER feedback from users
ATION
IDEA • Not upgrading and fixing deficiencies found in the
SCREEN product
ING
• Put an arbitrary price
CONCE
PTS
Marketin • Products are not shared to the public
g
Strategy
Product • Products are developed without surveys
Develop • Products continue to be marketed in a hurry
ment
Test • Ignore opinions and comments from consumers and buyers
Marketin
g

• Launch the product at an

Commerc
ialization inopportune time
• Launch products without ads and
notifications to the public
TWO ADDITIONAL PRODUCT/SERVICE ISSUES

SERVICE ISSUES
• Bad Radio Reception
SOLUTIONS
• Get a new antenna.
• Switching from an indoor to an outdoor antenna can greatly improve FM reception. If you
have a directional antenna, try switching to an omnidirectional antenna, or vice versa.
Directional antennas can pick up stations from farther away, but omnidirectional antennas
work well for closer stations.
SERVICE ISSUES
• Radio With No Sound

SOLUTIONS
• Make sure the problem isn't external.
• Check the car radio ground connection.
• Unplug the radio antenna and check if the sound is still there.
• Check if moving the antenna wire removes static.
• Check if moving other wires removes the static.