Presentation on the development

and history of the company

STÜSSY
made by Maksim Petrenko

FROM GROUP BEM 820-B

STUDENT OF THE NATIONAL TECHNICAL UNIVERSITY
“KHARKIV POLYTECHNIC INSTITUTE”

2021
One of the representatives of
the creative active youth was
Californian Sean Stussy, who,
as befits a California resident,
was enthusiastically engaged
in surfing. In addition to
being great at surfing, Sean
was also good at making
surfboards, leaving them with
a graffiti-style inscription
containing his name. His
work attracted the attention of
the guys from Action Sports
Retailer and they invited the
young guy to take part in an
exhibition in the Californian
town of Long Beach.
Sean had no sales
experience, and he and a
friend decided to draw
public attention to their
booth by wearing black T-
shirts, on which they
painted a white print with
the word Stüssy. Sean
Stussy's parents owned a
print shop and he gained a
good knowledge of the
possibilities of working with
pictures there. By the way, it
should be noted that the
guy's family was quite
creatively developed, which,
most likely, was inherited by
Sean.
The boards sold well,
but T-shirts in the
unique handcrafted
graffiti style that were
fashionable at the time
were also sparking
unexpected interest.
They dispersed at such
a speed that the
stunned Sean suddenly
realized that this is a
much easier and faster
way to make money
than painstaking and
difficult work with
surfboards.
Six months later, Sean again takes part in
the exhibition, but in addition to boards and
T-shirts, he offers shorts and hats to
customers. An enterprising guy went the
simplest way - he bought things he liked in
stores, modified them a little, cut and
hemmed something somewhere, put his logo
on them and sold them at festivals, making a
certain cheat. Learning about her nephew's
business, Aunt Sean offered him her help as
a seamstress - then Stüssy approached the
beginning of creating clothes of their own
design.
When the guy realized that the
business would not burn out, the
decision came to legally register
his business and create a full-
fledged brand. And in 1984, Sean,
with his friend Frank Sinatra
Junior, who was a chartered
accountant, they launch the
formal production and sale of
clothing. The brand has redefined
fashion, combining classic sporty
style with high fashion elements
to give relaxed surfer clothing a
rebellious punk vibe.
After 8 years, the first full-fledged store opens in New York and representatives of show business,
especially hip-hop and rap artists, became interested in the brand's clothing. Sean and Frank,
being themselves advanced guys, in creating an advertising company, rely on cooperation with
professional photographers and videographers, as well as with popular famous personalities. For
example, photographer and son of Christian missionaries David Dobson created a photography
project in which he photographed people around the world wearing Stussy clothes during his
Nike and Stussy continue their close collaboration with the launch of their third collection of
apparel, a monochrome Air Force 1 silhouette, several Benassi slate colors and winter hats.
Dior men's creative director Kim
Jones teamed up with designer
Sean Stussy to create a themed
capsule celebrating the Chinese
New Year and its symbol of the
bull.
Thank you for attention!