ILAP

Facebook Post
Tips

19 October 2017
1
 Facebook - Tips

1. Always add your original message.

When you want to share something, please do not just
Always add texts
share the articles or photos from other website or
Facebook pages.

If you want to share something, add your own

description.
⁃ What this article is about
⁃ What this picture is about

2. Always post pictures or video.

Always post pictures or video.
Multiple pictures tend to get more reaches.
Users like to click
multiple
pictures.

2
Facebook - Types of posts (1. Products)

1. Products
- Detail about popular Idemitsu products.
- Introduction of new products.
- Secret and features about products.

Product information Tips about oils Product introduction

Always add
texts

Use multiple
pictures

3
Facebook - Types of posts (2. Branding)

2. Branding
- What to do Idemitsu company all over the world
- Event promotions

Texts on the picture is

just headline.

4
Facebook - Types of posts (3. Company)

3. Company
- CSR
- Corporate information

Texts on the picture is

just headline.

5
 Facebook - Types of posts (4. Race)

4. Race
- Race information
- Videos

Always add
texts
Use multiple
pictures

6
 Facebook - Types of posts (5. Questions and Quiz)

5. Questions and Quiz

Easy to get reactions or comments from users.

- What is the difference this fuel and that fuel? ⁃ How long have Idemitsu been providing fuel?
A: Color ⁃ Do you know where Idemitsu company from?
B: Smell ⁃ Who is your favourite racer?
C: Texture

Ask easy
questions to
users

Use reaction
icons efficiently.

7
 Facebook - Types of posts (6. Greeting)

6. Greeting
- Seasonal greeting like ”Happy Deepavali!” “Happy new year”.
- Daily greeting such as “Good morning” “Have a good weekend. Enjoy ATC on Sunday”.

Say hallo to users

even just for a
regular weekday
Celebrate any
holidays!