Table of content

Industry analysis
01 Product
02
Company analysis Marketing plan
03 04
 01
OUR PRODUCT
TOP-NOTCH
CONFIGURATION

SUPER B AT T E RY

“FANTASTIC 4” AI
CAMERAS
AFFORDABLE
PRICE
Value propositions
Price

MORE THE SAME Less

MORE

Benefits
THE SAME

LESS
Target customers
B2B CUSTOMER

4813 – Telecommunications
5271 - Retail-Mobile Home Dealers
5961 – E-commerce
3674 - Semiconductors & Related Devices
COLLABORATOR ANALYSIS
COLLABORATOR ANALYSIS
B2C CUSTOMER
TOP 5 GEODEMOGRAPHIC SEGMENTS
 Geodemographic segment

Geodemographic segment Zip code Number of households

Tech and the city 94132, 94109, 94102, 94108 3,125,276

Cyber Strivers 94124 1,492,453

Antenna Land 94124, 94110 4,437,918

Video Homebodies 94124 1,704,463

Last to Adopt 94133, 94108, 94102 4,015,628

Segment #1: Tech and the city

Young people, cyberspace- Spend much of their free time online, Uses
savvy singles smartphone for dating and personal ads

Preferring their cell phones for Lower-middle-class and have

their calls, Internet access, and student loan payments, they can't
voice mail afford a lot of electronics.
Segment #2: Last to Adopt

Pass on any enhanced features

because of costs. 

Use technology if needed,

especially contacting with
friends and family purposes.

Spend several hours a day

watching talk shows, soaps, and
game shows.
Subscribe to a few magazines with
entertainment and home/family related titles
Segment #3: Video Homebodies - 94124:

At the age of 45 to 64, lower

income and spending less money
on communications and digital
media

Interested in video
entertainment, TV
programs and magazines
Segment #4: Attena Land

Spending less money on technology

Antenna Land is a strong market for

older consumer electronics

Watch daytime TV and broadcast

station news programs
Segment #5: Cyber strivers

Mostly household renters, high-school

education level.

They'd be early tech adopters, if they could

afford it. 

They spend heavily on cell phone features like

game downloads and streaming video. 

TV fans who enjoy sitcoms, reality shows,

soaps, and late-night talk shows
 03
Core benefits
 Tech and the city
Last to adopt
Strong basic-feature phone,

High Durability,

Long-lasting battery capacity

 Video homebodies
and Attena land

Wide product range in the middle

prices

Displays support video in HD and

4k
Cyber Strives
High camera quality

5G technology

High memory capacity

 04
Posters
B2C Poster
Last to adopt segment
B2B Poster
AT&T Telecommunication
Thanks