SUMMER INTERNSHIP PROJECT REPORT ON

viral marketing on consumer buying behavior

MPC AUTONOMOUS COLLEGE

BARIPADA

Pesented by:-
Bimal kumar marndi
EXAM ROLL-P3219006
Guided by:- Dept. Of MBA
ZAHIR HUSSAIN
Viral marketing on consumer buying
behavior
CONTENT:-
 INTRODUCTION
 COMPANY PROFILE
 OBJECTIVES OF STUDY
 RESEARCH METHODOLOGY
 DATA ANALYSIS
 FINDINGS
 SUGGESTION
 CONCLUSION
 BIBLIOGRAPHY
 THANK YOU
INTRODUCTION:-
 COMPANY INTRODUCTION:-

Fliplearn is an e-learning platform that offers children all across India a personalised learning
experience with the help of fun and interactive content. Company Overview: We are an EduTech
startup that aims to provide a seamless and advanced learning experience to the students across the
country. With content curated in sync with school curriculum for all boards, Fliplearn endeavours
to provide a par excellence platform and medium to its users that is most qualitatively superior and
affordable. Fliplearn is an e-learning platform that offers children all across India a personalised
learning experience with the help of fun and interactive content. From award winning 2D & 3D
videos, to gamified quizzes designed to help children prepare for competition, Fliplearn offers an all
in one learning platform for all classes and all subjects across all state and national boards.
PUNJAB NATIONAL BANK MERGES WITH
ORIENTAL BANK AND UNITED BANK OF INDIA
OBJECTIVES OF THE STUDY:-
Objectives planned in the present investigation were:-

 To study various aspects of services provided by the

Commercial banks.

 To study the access of customers to the banking services with

special reference to both transactions based and enabled
services.

 To analyze the constituent factors affecting customer

satisfaction with the services provided by the Commercial
banks.
 RESEARCH METHODOLOGY:-
1. Source of data:-
Primary Data
Questionnaire

2. Research Design:-
It is basically descriptive research design

3. Population Size:-
My research population size 100

4. Sample Size :-
Sample Size 60

5. Sampling:-
Simple random sampling
 DATA ANALYSIS
F ig u r e 5 .1

Satisfaction level
180
160
140
120
100
80
60
40
20
0
highly
highly satisfied s a tis fie d dissatisfied
dissatisfied
Q. 14. Employee Behavior 100 0 0 0
Q .1 1 . P r o d u c t a n d S e r v ic e 66.67 33.33 0 0
 F ig u r e 5 .2
C u s to m e rs re v ie w
120

100

80

60

40

20

0
Q.12. Faverable Working Q.13.Refering Banks to Q.15. Loan taking from UCO
PNB
Schedule Family and Friends Bank
No 0 0 16.67
yes 100 100 83.33
 F ig u r e 5 .3

Facilities Provided by UCO Bank

PNB BANK
80

70

60

50

40

30

20

10

0
Q .1 7 . C o -o p ra tio n
Q.16. Loan Q.18. Charge of
fro m th e E m p lo y e e Q.19. Facilities of
Processing interest rate upon
in D o c u m e n ta tio n Uco Bank
PNB
P r o c e d u re ra tin g th e lo a n ra tin g
ra tin g
Excellent 50 58.33 33.33 41.67
Good 33.33 16.67 66.67 50
Average 16.67 25 0 8.33
 F ig u r e 5 .4
A ccess
120

100

80

60

40

20

0
Q.22. Request Q.23. Request
Q .2 0 . C h e c k a /c Q .2 1 . D o w n lo a d fo r sto p fo r a n e w Q.24. Transfer
B a la n c e a /c S ta te m e n t Paym ent ofa cheque book or funds
cheque ATM card
Quick access 66.66 58.34 8 3 .3 3 83.33 100
S lo w ly a c c e s s 33.34 41.66 0 16.67 0
Not access 0 0 16.67 0 0
FINDINGS:-
 On the basis of Satisfaction level, the customer are highly satisfied with the
employee’s behavior but there are very less number of staffs.

 Where as in the case of product and services 66.67% responded are highly
satisfied and 33.33% of responded are satisfied with the product and services
of Punjab National Bank.

 Accessibility quality on account in the form of balance check, statement

information, cancellation of cheque and request for new cheque book are
found as result as 66.66%, 58.34%, 83.33%, and 83.33% for quick assess
respectively where as for balance check and statement information 33.34%
and 41.66% are slow assess respectively.

 For the case of fund transfer accessibility, the result 100% for quick assess
as the customer are highly satisfied.
 Customers are facing problem in drinking water facility.
SUGGESTION:-
 PNB Bank authority should maintain the Purifier on regular basis.

 On the basis of Satisfaction level, the customer are highly satisfied with
the employee’s behavior but there are very less number of staffs.
 If the bank provide more staff then the

 Bank should open on second and fourth Saturday as per the requirement
of customer.

 More ATM’s should be installed for the better assessment and benefit of
customers.

 Cash deposit machine should be installed more as compare to the

current numbers.
CONCLUSION:-
 Satisfaction is a person’s feelings of pleasure or
disappointment resulting from comparing a product
expectation with its perception

 Customer Satisfaction is a marketing tools which major the

satisfaction level of a particular individual who uses the
product and services.

 The research finds that on the basis of accessibility and overall

Customer Satisfaction is high for maximum customer.
BIBLIOGRAPHY:-
1.PHILIPS KOTLER- Marketing Management
2. Adrian payne- The Essence of Services Marketing.
3. Berry & Parsuraman- Services Marketing.
4. S.M.Jha- Services Marketing.
5.Reserve Bank of India (2002), Report on Currency and finance,
Reserve Bank of India, Mumbai
6. World development Report (1989), (available at www.rbi.ac.in)
7. www.pnbbank.com