Review Chapter 4 :

SMALL BUSINESS
MANAGEMENT AND PLANNING

NAME:RABI’ATUL ‘ADAWIYAH BINTI MOHD NASIR

MATRIX NUMBER : 08DPI19F1072
 USER OF BUSINESS PLAN

entrepreneur investor

suppliers Banker/creditor

Shareholder
 DIAGRAMS FOR EDUCATION
OPPORTUNITY FOR SUCCESS
Helps to identify and define the overall
management of a business.

CLEAR BUSINESS VISSION & MISSION

Enables business to be in track of
01

business vision and mission.

02

DETERMINE CURRENT AND FUTURE

PERFORMANCE
03

Act as financial and operational tools

04
ATTRACT INVESTOR
Prove the viability of the business
 EMPLOYEE

TRAINING
EMPLOYEE
RECRUITMENT
HUMAN RESOURCES
REWARDING
MANAGEMENT
STRATEGIC
OBJECTIVES
BUSINESS VALUE

SUCCESS
 NEED,WANTS
AND DEMANDS
PRODUCT AND
SERVICE

MARKET CORE
MARKETING
CONCEPTS
EXCHANGE
VALUE
TRANSACTION
SATISFACTION
AND
AND QUALITY
RELATIONSHIP
 2. WANTS
• Something that is desired ,wished for or
aspired to
• Wants are not essential for basic survival and
are often shaped by culture

1.NEED
• Something necessary for people to live
a healthy and safe life
• When needs remain unfulfied ,there is
a clear adverse outcome ; a
dysfunction or death
3. DEMAND
• When needs and wants are backed by the
ability to pay,they have the potential to become
economic demands
 5.
SATISFACTION
• It is a measure of how products and
service supplied by a company meet or
surpass customer expectation

4. VALUES
• Also known as customer perceived value
• The difference between customer’s
evaluation of the benefits and the costs of
one product/service with others
6. DEMAND
• A customer desire to purchase goods
and services and willingness to pay a
price for a specific good/service

7. MARKET
SEGMENTATION
• Process of dividing a market of
potential customers into group or
segments based on different
characteristics .
8 . TARGET
CUSTOMERS
• The person /group you’ve
identified as most likely to
purchase your products
9.POSITIONIN
G
• The ability to influence consumer
perception regarding a brand or
product compared to competitors
• How brand occupies in the minds
of customer
 price place

Process
product

people
Physical
 Marketing mix evidence
promotion
 MATERIAL
/EQUIPMENT PROCESS OPERATION PRODUCTION
FLOW LAYOUT PLAN SCHEDULE
REQUIREMENT

BASIC OPERATION
MANAGEMENT
 FINANCIAL PLANNING

 PROJECT IMPLEMENTATION COST &

SOURCE OF FUND
 CASH FLOW PROJECTION
 PROJECTED INCOME STATEMENT
 PROJECTED BALANCE SHEET