Brand identity is shown here as the same typefaces are
used in the masthead and in the contents page
The contents page is organized into sections which is a
typical genre conventions of magazines as it helps the
audience identify certain features that they want to
read in the edition
Celebrity names are highlighted in bold to make them
seem important as some people may read a story based
on if a celebrity they like is involved in
This copy is sectioned by a light blue border to not
only show how it may be the most important
feature on the contents page but it also reflects the
colour of “This Morning” branding
2 of these stories positioned at the bottom of
the contents page discuss TV shows (Corrie
and The Jump) which could reinforce that
“heat” believe their target audience enjoy the
TV a lot (and perhaps, sit at home all day –
gender stereotypes?)
“Celeb Employee of the week” – this makes the
audience feel, for once, that celebrities have “normal
jobs” as they are being recognized for being “employee
of the week”. Furthermore, the C2-E demographic is
emphasized through the use of the colloquial term
“Celeb” as this would be apart of their everyday
vocabulary
Most of the contents page is covered with photographs
which reflects the C2-E demographic of this magazine as
they may not have the attention span/understanding for
lengthy descriptions of what’s in the magazine
Loads of white space used as it is a key genre
convention of content pages in magazines
“What a bloody legend, eh?” (apart of some copy) – not
only is this a rhetorical question but the lexis is very
colloquial which, again, reflects their target demographic
“Must-haves” makes the audience feel that they need to
have these styles (some readers could potentially be
classed as Aspirers from the 4C system)
Call to action is found at the bottom of the contents
page which allows you to branch out and connect with
”heat’s” social media platforms. It is also in the shape
of a message box therefore; you could reference
Barthes’ Semiology theory as it is a sign for you to
share your opinion