THAT’S LIFE!

:
MAGAZINE
 Date line
and edition
Masthead
Strapline

Price line/Puff

Cover line

Cover line
Central image

Feature article

Sub-head

Cover line Cover line

Barcode
 “Still only”- reinforces its cheap price to
its audience as if it will relieve them that
it has not increased in price

Humour is used for the audience

to give them a small amount of She has direct address with the audience
lighthearted content amongst all which may be another way to encourage
the dark stories portrayed to people to pick up the magazine (it also
them conforms with the genre conventions of a
“hubby” and “pal” emphasises the colloquial nature magazine)
of real-life magazines as it has a C2DE target By asking a question within
audience the cover line, it makes the
audience want to read on so
they can make their mind up
“Fella” is a colloquial term that will
attract the magazine’s C2DE target
demographic as it will make the The positioning of the images is quite interesting in
audience feel comfortable this front cover as the baby is above the man which
could symbolise that the baby is now in heaven
and the man is idiotic for blaming “cot death”.
There is almost a juxtaposition of the use of lexis in
this coverline that conforms to gender stereotypes
as the man is described as “hunky” whereas the The use of the phrase “FAR MORE” and ellipsis
woman is described as “little” therefore, you could adds a sense of seriousness and makes the
argue that these magazines have not tried to portray audience want to read the feature article to
progressive gender representations find out “the truth”

Sexual references are used as a way of This would attract their target audience
humour for the audience, which gives them a (women) as most women like treating
small amount of lighthearted content themselves to spa days (stereotypically) and
amongst all the dark stories portrayed to this story may worry them for the future
them therefore, intriguing people to read it
 THAT’S LIFE!:
ONLINE PRESENCE
 This advertisement implies
The navigation bar is simple with a white background and
that the readership for this
red font on the front which also promotes a brand identity
magazine is inclusive of all
religions

The use of the

phrase “Britian’s
best read true
The homepage includes life magazine”
an introduction to what makes the
the magazine includes audience feel
which is different to TAB safe as if they
– perhaps this is a more are receiving the
recent magazine or it has best stories
a smaller readership? possible
By showcasing the winners of each edition, it makes the magazine create a
secure relationship with future readers, so they are reassured that it is not
a scam
 The navigation bar always remains present at the top as
you scroll down, this is to reinforce the importance that
you should check other areas of the website before
leaving

Similarly to TAB, they have clear links to their official

social media pages at the bottom and overall, it is clear
TAB and That’s Life is both owned by Bauer due to the
similarities in their website layout
That’s life! is active on Facebook, Instagram and Twitter by regularly updating their
pages with posts on when their latest issues comes out to campaign’s they are
working with. This represents them as not only an informative magazine, but they ar
also very eager to give true-life representations within their stories for their readers
to be entertained, shocked or relate to. All social media accounts lack video content
however their Facebook page seems to have a few videos that are quite short and
mainly act as a way to involve the audience such as “Halloween photo requests”.
One of their most recent Instagram
posts asks women to send in a picture
of any “fit fella” in their life which
demonstrates that their target
audience heavily promotes traditional
stereotypes within their life, such as
their partner having to be muscular. It
also dehumanises males as if they are
only pictured in women’s magazines to
be looked at, and not to be celebrated.